RACECHOICE Trademark

Trademark Overview


On Monday, March 24, 2025, a trademark application was filed for RACECHOICE with the United States Patent and Trademark Office. The USPTO has given the RACECHOICE trademark a serial number of 99100302. The federal status of this trademark filing is REGISTERED as of Tuesday, November 11, 2025. This trademark is owned by RaceChoice LLC. The RACECHOICE trademark is filed in the Advertising, Business and Retail Services category with the following description:

On-line retail store services featuring automotive parts and accessories, including performance parts, maintenance parts and supplies, exhaust systems, suspension components, brake kits, tires, wheels, lighting, body kits, decals, racing seats, steering wheels, and engine components, as well as apparel, footwear, headwear, gloves, race gear, driving suits, helmets, car care products, automotive tools, and related lifestyle merchandise
racechoice

General Information


Serial Number99100302
Word MarkRACECHOICE
Filing DateMonday, March 24, 2025
Status700 - REGISTERED
Status DateTuesday, November 11, 2025
Registration Number8021909
Registration DateTuesday, November 11, 2025
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 23, 2025

Trademark Statements


Goods and ServicesOn-line retail store services featuring automotive parts and accessories, including performance parts, maintenance parts and supplies, exhaust systems, suspension components, brake kits, tires, wheels, lighting, body kits, decals, racing seats, steering wheels, and engine components, as well as apparel, footwear, headwear, gloves, race gear, driving suits, helmets, car care products, automotive tools, and related lifestyle merchandise
Description of MarkThe mark consists of the stylized wording 'RACECHOICE' with the image of a racing helmet to the left.
Pseudo MarkRACE CHOICE

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, March 24, 2025
Primary Code035
First Use Anywhere DateSaturday, April 30, 2016
First Use In Commerce DateSaturday, April 30, 2016

Trademark Owner History


Party NameRaceChoice LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressMiddletown, CT 06457

Party NameRaceChoice LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressMiddletown, CT 06457

Party NameRaceChoice LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressMiddletown, CT 06457

Trademark Events


Event DateEvent Description
Monday, March 24, 2025NEW APPLICATION ENTERED
Monday, March 24, 2025APPLICATION FILING RECEIPT MAILED
Friday, August 8, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, August 8, 2025NOTICE OF DESIGN SEARCH CODE E-MAILED
Friday, August 22, 2025ASSIGNED TO EXAMINER
Monday, August 25, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 17, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 23, 2025PUBLISHED FOR OPPOSITION
Tuesday, September 23, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 11, 2025REGISTERED-PRINCIPAL REGISTER
Tuesday, November 11, 2025NOTICE OF REGISTRATION CONFIRMATION EMAILED