| Description of Mark | The mark consists of The mark §ŦR€€Ŧ V¥ƁẒ̌ consists of highly stylized, alphanumeric and symbolic characters forming a distinctive and futuristic interpretation of the phrase “Street Vybz.” The characters incorporate unique diacritical marks, currency symbols, and modified letterforms that evoke a bold, urban, and avant-garde aesthetic. The use of stylized symbols such as "§", "Ŧ", "€", "¥", "Ɓ", and "Ẓ̌" creates a visually striking and memorable design that emphasizes individuality, global influence, and cultural fusion.The mark is intended to represent a lifestyle brand that resonates with Caribbean street culture, expressive fashion, edgy entertainment, and premium products. It is positioned to stand out in the marketplace across the categories of alcoholic beverages, apparel and streetwear, tobacco products and accessories, as well as in music, events, and digital entertainment.The distinctive typography and stylization of the mark reflect the brand’s commitment to boldness, innovation, and authenticity, appealing to a diverse, trendsetting, and globally connected audience. |
