| Serial Number | 99325614 |
| Word Mark | ÉQUORIA |
| Filing Date | Thursday, August 7, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Wednesday, December 31, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 20, 2026 |
| Goods and Services | On-line retail store services featuring Equine products |
| Pseudo Mark | EQUORIA |
| Indication of Colors claimed | The color(s) gold is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the stylized design of a horse's head inside a horseshoe, all depicted in gold. Below the design is the word "ÉQUORIA" in a gold, stylized, serif font. The design appears on a black background, which is not claimed as a feature of the mark. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 7, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | IVORY RIOT LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Clovis, NM 88101 |
| Event Date | Event Description |
| Thursday, August 7, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, August 7, 2025 | NEW APPLICATION ENTERED |
| Tuesday, December 16, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 16, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, December 22, 2025 | ASSIGNED TO EXAMINER |
| Monday, December 22, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, December 22, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Monday, December 22, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, December 22, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Monday, December 22, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |