QUALITY ISN'T EVERYTHING. IT'S THE ONLY THING. SINCE 1948. MI FAMILIA. Trademark

Trademark Overview


On Wednesday, October 31, 2012, a trademark application was filed for QUALITY ISN'T EVERYTHING. IT'S THE ONLY THING. SINCE 1948. MI FAMILIA. with the United States Patent and Trademark Office. The USPTO has given the QUALITY ISN'T EVERYTHING. IT'S THE ONLY THING. SINCE 1948. MI FAMILIA. trademark a serial number of 85768628. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, July 9, 2021. This trademark is owned by Mi Rancho Tortilla, Inc.. The QUALITY ISN'T EVERYTHING. IT'S THE ONLY THING. SINCE 1948. MI FAMILIA. trademark is filed in the Staple Food Products category with the following description:

Tortilla chips; Tortilla shells; Tortillas
quality isn't everything. it's the only thing. since 1948. mi familia.

General Information


Serial Number85768628
Word MarkQUALITY ISN'T EVERYTHING. IT'S THE ONLY THING. SINCE 1948. MI FAMILIA.
Filing DateWednesday, October 31, 2012
Status710 - CANCELLED - SECTION 8
Status DateFriday, July 9, 2021
Registration Number4649675
Registration DateTuesday, December 2, 2014
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 19, 2013

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Disclaimer with Predetermined Text"SINCE 1948"
Description of MarkThe mark consists of an oval containing the phrases "QUALITY ISN'T EVERYTHING" and "IT'S THE ONLY THING" in quotes with a man wearing a sombrero and sandals holding a banner that reads "SINCE 1948" with vertical lines in the background. Below the oval is a larger banner containing the phrase "MI FAMILIA" with a stylized hyphen between "MI" and "FAMILIA".
Goods and ServicesTortilla chips; Tortilla shells; Tortillas
Pseudo MarkQUALITY IS NOT EVERYTHING. IT IS THE ONLY THING. SINCE 1948. MI FAMILIA.
Translation of Words in MarkThe English translation of "Mi Familia" in the mark is "My Family".

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, July 9, 2021
Primary Code030
First Use Anywhere DateMonday, April 15, 2013
First Use In Commerce DateMonday, April 15, 2013

Trademark Owner History


Party NameMi Rancho Tortilla, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressClovis, CA 93612

Party NameMi Rancho Tortilla, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressClovis, CA 93612

Party NameMi Rancho Tortilla, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressClovis, CA 93612

Trademark Events


Event DateEvent Description
Friday, July 9, 2021CANCELLED SEC. 8 (6-YR)
Monday, December 2, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, December 2, 2014REGISTERED-PRINCIPAL REGISTER
Tuesday, October 28, 2014NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, October 27, 2014ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, September 30, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, September 29, 2014STATEMENT OF USE PROCESSING COMPLETE
Friday, September 12, 2014USE AMENDMENT FILED
Monday, September 29, 2014EXTENSION 1 GRANTED
Monday, July 14, 2014EXTENSION 1 FILED
Thursday, September 25, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, September 12, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, September 13, 2014NOTICE OF REVIVAL - E-MAILED
Friday, September 12, 2014EXTENSION RECEIVED WITH TEAS PETITION
Friday, September 12, 2014PETITION TO REVIVE-GRANTED
Friday, September 12, 2014TEAS PETITION TO REVIVE RECEIVED
Friday, September 12, 2014TEAS STATEMENT OF USE RECEIVED
Monday, August 18, 2014ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED
Monday, August 18, 2014ABANDONMENT - NO USE STATEMENT FILED
Tuesday, January 14, 2014NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, November 19, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 19, 2013PUBLISHED FOR OPPOSITION
Wednesday, October 30, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 15, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, October 7, 2013ASSIGNED TO LIE
Wednesday, September 25, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, August 30, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, August 29, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, August 29, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Sunday, March 3, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sunday, March 3, 2013NON-FINAL ACTION E-MAILED
Sunday, March 3, 2013NON-FINAL ACTION WRITTEN
Wednesday, February 27, 2013PREVIOUS ALLOWANCE COUNT WITHDRAWN
Wednesday, February 27, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 27, 2013ASSIGNED TO EXAMINER
Wednesday, November 7, 2012NOTICE OF DESIGN SEARCH CODE MAILED
Tuesday, November 6, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Saturday, November 3, 2012NEW APPLICATION ENTERED IN TRAM