| Description of Mark | The mark consists of The mark features a stylized black Labrador Retriever shown from the chest up, facing forward, dressed in a white laboratory coat over a blue shirt and a red-and-white diagonal striped tie. Below the dog, the words “PYRO LAB” appear in two stacked lines: “PYRO” is set in Anantason Regular, a modern sans-serif typeface.“LAB” is larger and bolder, set in Bernoru Expanded, an extended geometric font that emphasizes innovation. The entire design sits on a solid square black background with a bold red, white, and blue palette, reinforcing themes of American pride and scientific precision.The logo symbolizes the fusion of two core ideas:A pyrotechnics laboratory for exclusive in-house product development under the AFW brand. A tribute to the founders’ black Labrador, the symbolic face of the innovation lab.“PYRO LAB” blends the words pyrotechnics, laboratory, and Labrador, representing a bold, creative product line developed exclusively by and for American Fireworks Warehouse.ie. On the left side (viewer’s right) of the coat is a crest-style shield bearing the acronym “AFW” in bold white letters, set on a blue field above vertical red-and-white stripes. AFW stands for American Fireworks Warehouse, a registered trademark representing the brand’s exclusive line of patriotic consumer fireworks. |
