PUTTING THE 'REAL' IN CEREAL Trademark

Trademark Overview


On Friday, July 19, 2013, a trademark application was filed for PUTTING THE 'REAL' IN CEREAL with the United States Patent and Trademark Office. The USPTO has given the PUTTING THE 'REAL' IN CEREAL trademark a serial number of 86014806. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, August 18, 2014. This trademark is owned by ViSalus Holdings, LLC. The PUTTING THE 'REAL' IN CEREAL trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Clothing & Apparel Products, Staple Food Products, Advertising, Business and Retail Services, Computer & Software Services & Scientific Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Computer application software for mobile devices, namely, software providing information regarding healthy lifestyle, diet, and health and wellness, products and services

Clothing, namely, t-shirts, caps, jackets, golf shirts, sweatpants, sweatshirts, shorts, pants, shirts and tank tops

Breakfast cereal, cereal based snack food, cereal or granola based snack food bars; snack foods, namely, cookies; foodstuffs for adding to cereal in the nature of toppings and mix-ins, namely, processed grains and rice puffs

Multilevel marketing business services relating to healthy lifestyle, diet, and health and wellness products and services; charitable services in the nature of coordination of non-monetary contributions to charities and non-profit organizations; providing a website where users can post ratings, reviews, and recommendations on healthy lifestyle, diet, and health and wellness products and services, for commercial purposes; providing advertising and marketing services in the field of dietary nutritional supplements, self-development, and products promoting healthy lifestyles, health, and wellness; providing an incentive awards program for high achievement distributors in the sale of healthy lifestyle products and services; business consultation services, namely, providing support to enable individuals to manage the sale and distribution of nutritional products and services; business consulting services relating to healthy lifestyle, diet, and health and wellness products and services

Computer services, namely, creating an on-line community for registered users to engage in social networking relating to healthy lifestyle product and services, diet, and health and wellness

Providing a website featuring information on healthy lifestyle, diet, and health and wellness products and services via a global computer information network and social media outlets
putting the 'real' in cereal

General Information


Serial Number86014806
Word MarkPUTTING THE 'REAL' IN CEREAL
Filing DateFriday, July 19, 2013
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, August 18, 2014
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 19, 2013

Trademark Statements


Goods and ServicesComputer application software for mobile devices, namely, software providing information regarding healthy lifestyle, diet, and health and wellness, products and services
Goods and ServicesClothing, namely, t-shirts, caps, jackets, golf shirts, sweatpants, sweatshirts, shorts, pants, shirts and tank tops
Goods and ServicesBreakfast cereal, cereal based snack food, cereal or granola based snack food bars; snack foods, namely, cookies; foodstuffs for adding to cereal in the nature of toppings and mix-ins, namely, processed grains and rice puffs
Goods and ServicesMultilevel marketing business services relating to healthy lifestyle, diet, and health and wellness products and services; charitable services in the nature of coordination of non-monetary contributions to charities and non-profit organizations; providing a website where users can post ratings, reviews, and recommendations on healthy lifestyle, diet, and health and wellness products and services, for commercial purposes; providing advertising and marketing services in the field of dietary nutritional supplements, self-development, and products promoting healthy lifestyles, health, and wellness; providing an incentive awards program for high achievement distributors in the sale of healthy lifestyle products and services; business consultation services, namely, providing support to enable individuals to manage the sale and distribution of nutritional products and services; business consulting services relating to healthy lifestyle, diet, and health and wellness products and services
Goods and ServicesComputer services, namely, creating an on-line community for registered users to engage in social networking relating to healthy lifestyle product and services, diet, and health and wellness
Goods and ServicesProviding a website featuring information on healthy lifestyle, diet, and health and wellness products and services via a global computer information network and social media outlets

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, July 25, 2013
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateThursday, July 25, 2013
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateThursday, July 25, 2013
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, July 25, 2013
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, July 25, 2013
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, July 25, 2013
Primary Code044
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameViSalus Holdings, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressTroy, MI 48083

Party NameViSalus Holdings, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressTroy, MI 48083

Trademark Events


Event DateEvent Description
Monday, August 18, 2014ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED
Monday, August 18, 2014ABANDONMENT - NO USE STATEMENT FILED
Tuesday, January 14, 2014NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, November 19, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 19, 2013PUBLISHED FOR OPPOSITION
Wednesday, October 30, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, October 17, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, October 15, 2013ASSIGNED TO LIE
Monday, September 30, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, September 30, 2013EXAMINER'S AMENDMENT ENTERED
Monday, September 30, 2013NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, September 30, 2013EXAMINERS AMENDMENT E-MAILED
Monday, September 30, 2013EXAMINERS AMENDMENT -WRITTEN
Monday, September 30, 2013PREVIOUS ALLOWANCE COUNT WITHDRAWN
Saturday, September 28, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, September 27, 2013EXAMINER'S AMENDMENT ENTERED
Friday, September 27, 2013NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, September 27, 2013EXAMINERS AMENDMENT E-MAILED
Friday, September 27, 2013EXAMINERS AMENDMENT -WRITTEN
Saturday, September 21, 2013ASSIGNED TO EXAMINER
Thursday, July 25, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Tuesday, July 23, 2013NEW APPLICATION ENTERED IN TRAM