PURPOSE-BASED BRANDING Trademark

Trademark Overview

On Thursday, April 11, 2002, a trademark application was filed for PURPOSE-BASED BRANDING with the United States Patent and Trademark Office. The USPTO has given the PURPOSE-BASED BRANDING trademark a serial number of 76393861. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, June 14, 2024. This trademark is owned by GSD&M LP. The PURPOSE-BASED BRANDING trademark is filed in the Advertising, Business and Retail Services category with the following description:

Advertising agency services namely the strategic discovery of a brand's 'purpose' and development of brand positioning and advertising campaigns for others focusing on the brand
purpose-based branding

General Information

Serial Number76393861
Word MarkPURPOSE-BASED BRANDING
Filing DateThursday, April 11, 2002
Status800 - REGISTERED AND RENEWED
Status DateFriday, June 14, 2024
Registration Number2768403
Registration DateTuesday, September 23, 2003
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements

Pseudo MarkPURPOSE BASED BRANDING
Goods and ServicesAdvertising agency services namely the strategic discovery of a brand's 'purpose' and development of brand positioning and advertising campaigns for others focusing on the brand

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, April 22, 2002
Primary Code035
First Use Anywhere DateThursday, August 1, 2002
First Use In Commerce DateThursday, August 1, 2002

Trademark Owner History

Party NameGSD&M LLC
Party Type34 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressAUSTIN, TX 78703
Party NameGSD&M IDEA CITY LLC
Party Type33 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressAUSTIN, TX 78703
Party NameGSD&M IDEA CITY LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressAUSTIN, TX 78703
Party NameGSD&M LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressAUSTIN, TX 78703
Party NameGSD&M LP
Party Type30 - Original Registrant
Legal Entity Type13 - Limited Partnership
AddressAustin, TX 78703
Party NameGSD&M LP
Party Type10 - Original Applicant
Legal Entity Type13 - Limited Partnership
AddressAustin, TX 78703

Trademark Events

Event DateEvent Description
Wednesday, November 27, 2002PAPER RECEIVED
Thursday, July 11, 2002ASSIGNED TO EXAMINER
Wednesday, July 24, 2002NON-FINAL ACTION MAILED
Wednesday, November 27, 2002PAPER RECEIVED
Wednesday, November 27, 2002CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, November 27, 2002USE AMENDMENT FILED
Tuesday, January 7, 2003AMENDMENT TO USE PROCESSING COMPLETE
Friday, January 10, 2003NON-FINAL ACTION MAILED
Monday, July 7, 2003EXAMINERS AMENDMENT MAILED
Thursday, July 10, 2003USE AMENDMENT ACCEPTED
Thursday, July 10, 2003APPROVED FOR REGISTRATION SUPPLEMENTAL REGISTER
Tuesday, September 23, 2003REGISTERED-SUPPLEMENTAL REGISTER
Friday, June 29, 2007CASE FILE IN TICRS
Wednesday, August 29, 2007AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, September 26, 2007AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, September 22, 2009TEAS SECTION 8 RECEIVED
Thursday, October 1, 2009CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, October 1, 2009REGISTERED - SEC. 8 (6-YR) ACCEPTED
Wednesday, October 31, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, October 31, 2012ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, January 30, 2013ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, January 30, 2013ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, May 13, 2013TEAS SECTION 8 & 9 RECEIVED
Friday, June 7, 2013CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, June 10, 2013REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, June 10, 2013REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, June 10, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, December 18, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, September 23, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, March 13, 2024TEAS SECTION 8 & 9 RECEIVED
Friday, June 14, 2024REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Friday, June 14, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, June 14, 2024REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, June 14, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Related Keywords

branding based purpose brand advertising positioning campaigns others focusing development namely strategic