| Serial Number | 99603818 |
| Word Mark | PURE TRUTH |
| Filing Date | Tuesday, January 20, 2026 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, July 7, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 7, 2026 |
| NOT AVAILABLE | "PURE" |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of a stylized cow's head enclosed within a double circular border. To the right of the design appears the wording "PURE TRUTH" in stylized uppercase lettering, with the bolded word "PURE" positioned above the word "TRUTH". |
| Goods and Services | Skin care preparations, namely, body balm; non-medicated body care preparations based on beef tallow and all natural ingredients, namely, body lotion and cleanser |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 20, 2026 |
| Primary Code | 003 |
| First Use Anywhere Date | Sunday, June 1, 2025 |
| First Use In Commerce Date | Sunday, June 1, 2025 |
| Party Name | Midwest Diamonds, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Fishers, IN 46038 US |
| Party Name | Midwest Diamonds, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Fishers, IN 46038 US |
| Event Date | Event Description |
| Tuesday, January 20, 2026 | NEW APPLICATION ENTERED |
| Tuesday, January 20, 2026 | APPLICATION FILING RECEIPT MAILED |
| Friday, May 8, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 8, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, May 18, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, May 26, 2026 | NON-FINAL ACTION WRITTEN |
| Tuesday, May 26, 2026 | NON-FINAL ACTION E-MAILED |
| Tuesday, May 26, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, June 2, 2026 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, June 2, 2026 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, June 2, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, June 9, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, June 9, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, June 9, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, June 9, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, June 9, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, July 1, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 7, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 7, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |