PURE LIVING NATURALLY TRUE Trademark

Trademark Overview

On Monday, October 7, 2013, a trademark application was filed for PURE LIVING NATURALLY TRUE with the United States Patent and Trademark Office. The USPTO has given the PURE LIVING NATURALLY TRUE trademark a serial number of 86976028. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, June 28, 2025. This trademark is owned by Vitamin Shoppe Industries Inc.. The PURE LIVING NATURALLY TRUE trademark is filed in the Pharmaceutical Products category with the following description:

Vitamins; vitamin, mineral, dietary and nutritional supplements; dietary and nutritional supplement for weight loss, diet, sports nutrition, body building, muscle gain and training; powders used in the preparation of protein drinks for use as a meal replacement for weight loss purposes [ ; and dietary supplement drinks, namely, nutritional supplements for bodybuilding ]
pure living naturally true

General Information

Serial Number86976028
Word MarkPURE LIVING NATURALLY TRUE
Filing DateMonday, October 7, 2013
Status800 - REGISTERED AND RENEWED
Status DateSaturday, June 28, 2025
Registration Number4709703
Registration DateTuesday, March 24, 2015
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 8, 2014

Trademark Statements

Goods and ServicesVitamins; vitamin, mineral, dietary and nutritional supplements; dietary and nutritional supplement for weight loss, diet, sports nutrition, body building, muscle gain and training; powders used in the preparation of protein drinks for use as a meal replacement for weight loss purposes [ ; and dietary supplement drinks, namely, nutritional supplements for bodybuilding ]

Classification Information

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes005, 006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateSaturday, October 12, 2013
Primary Code005
First Use Anywhere DateSunday, October 13, 2013
First Use In Commerce DateSunday, October 13, 2013

Trademark Owner History

Party NameTHE VITAMIN SHOPPE, LLC
Party Type33 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressLOS ANGELES, CA 90049
Party NameTVS BUYER, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressLOS ANGELES, CA 90049
Party NameVITAMIN SHOPPE PROCUREMENT SERVICES, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressSECAUCUS, NJ 07094
Party NameVITAMIN SHOPPE PROCUREMENT SERVICES, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNORTH BERGEN, NJ 07047
Party NameVITAMIN SHOPPE PROCUREMENT SERVICES, INC.
Party Type21 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressNORTH BERGEN, NJ 07047
Party NameVitamin Shoppe Industries Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNorth Bergen, NJ 07047
Party NameVitamin Shoppe Industries Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNorth Bergen, NJ 07047

Trademark Events

Event DateEvent Description
Thursday, October 10, 2013NEW APPLICATION ENTERED
Saturday, October 12, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, January 17, 2014ASSIGNED TO EXAMINER
Friday, January 17, 2014NON-FINAL ACTION WRITTEN
Tuesday, February 11, 2014EXAMINERS AMENDMENT -WRITTEN
Tuesday, February 11, 2014EXAMINER'S AMENDMENT ENTERED
Tuesday, February 11, 2014NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, February 11, 2014EXAMINERS AMENDMENT E-MAILED
Tuesday, February 11, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, March 3, 2014ASSIGNED TO LIE
Monday, March 3, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, March 19, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 8, 2014PUBLISHED FOR OPPOSITION
Tuesday, April 8, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 3, 2014NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, December 3, 2014TEAS STATEMENT OF USE RECEIVED
Wednesday, December 3, 2014SOU TEAS EXTENSION RECEIVED
Wednesday, December 3, 2014TEAS REQUEST TO DIVIDE RECEIVED
Wednesday, December 3, 2014DIVISIONAL REQUEST RECEIVED
Wednesday, December 3, 2014SOU EXTENSION 1 FILED
Wednesday, December 3, 2014USE AMENDMENT FILED
Wednesday, January 28, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, February 5, 2015CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, February 12, 2015CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, February 17, 2015DIVISIONAL PROCESSING COMPLETE
Tuesday, February 17, 2015SOU EXTENSION 1 GRANTED
Tuesday, February 17, 2015STATEMENT OF USE PROCESSING COMPLETE
Wednesday, February 18, 2015NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, February 18, 2015ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, February 19, 2015NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, March 24, 2015REGISTERED-PRINCIPAL REGISTER
Monday, December 5, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, December 5, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, January 29, 2021TEAS SECTION 8 & 15 RECEIVED
Wednesday, June 2, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED
Sunday, March 24, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, January 17, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, January 17, 2014NON-FINAL ACTION E-MAILED
Wednesday, January 16, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, March 17, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, June 2, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, June 2, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, January 22, 2025TEAS SECTION 8 & 9 RECEIVED
Wednesday, May 28, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, June 11, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Saturday, June 28, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, June 28, 2025REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, June 28, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, June 28, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, October 23, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Related Keywords

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