| Serial Number | 90684847 |
| Word Mark | PURE LIVING |
| Filing Date | Friday, April 30, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 22, 2022 |
| Registration Number | 6903997 |
| Registration Date | Tuesday, November 22, 2022 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 6, 2022 |
| Goods and Services | Vitamins and dietary, mineral, and nutritional supplement |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 5, 2021 |
| Primary Code | 005 |
| First Use Anywhere Date | Thursday, February 13, 2020 |
| First Use In Commerce Date | Thursday, February 13, 2020 |
| Party Name | THE VITAMIN SHOPPE, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LOS ANGELES, CA 90049 |
| Party Name | TVS BUYER, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LOS ANGELES, CA 90049 |
| Party Name | Vitamin Shoppe Procurement Services LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Secaucus, NJ 07094 |
| Party Name | Vitamin Shoppe Procurement Services LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Secaucus, NJ 07094 |
| Party Name | Vitamin Shoppe Procurement Services LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Secaucus, NJ 07094 |
| Event Date | Event Description |
| Tuesday, May 4, 2021 | NEW APPLICATION ENTERED |
| Thursday, August 5, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, December 30, 2021 | ASSIGNED TO EXAMINER |
| Wednesday, January 5, 2022 | ASSIGNED TO EXAMINER |
| Monday, April 4, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, April 4, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, April 4, 2022 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Monday, April 4, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, June 2, 2022 | NON-FINAL ACTION WRITTEN |
| Wednesday, January 19, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, May 24, 2022 | ASSIGNED TO EXAMINER |
| Thursday, June 23, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, June 2, 2022 | NON-FINAL ACTION E-MAILED |
| Thursday, June 2, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, July 8, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, July 29, 2022 | ASSIGNED TO LIE |
| Monday, August 1, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, August 1, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, August 1, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 17, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 6, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 6, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 22, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 22, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, October 23, 2024 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, May 28, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, June 11, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |