| Serial Number | 90783811 |
| Word Mark | PURE ILLUSION |
| Filing Date | Saturday, June 19, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 14, 2023 |
| Registration Number | 6981705 |
| Registration Date | Tuesday, February 14, 2023 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 3, 2022 |
| Description of Mark | The mark consists of a curved line design element upon which the literal element "PURE" is placed followed by the literal element "ILLUSION". The curved line design element begins below the letter "P" of the literal element "PURE", curves in a manner to proceed the letter 'P' of the literal element "PURE" and terminates above the letter "U" in the literal element "PURE". |
| Pseudo Mark | PURE ILLUSION |
| In Another Form Statement | The mark was first used in commerce in a different form other than that sought to be registered at least as early as 12/21/2017 |
| In Another Form Statement | The mark was first used anywhere in a different form other than that sought to be registered at least as early as 12/21/2017 |
| Goods and Services | Air filtering units; Air filters for air conditioning units; Air filters for domestic use; Air filters for heating and cooling registers; Air purifiers; Air purifying apparatus; Filters for air conditioning; HEPA filters for household use; Filters for drinking water; Household tap-water filters; Water filters |
| Disclaimer with Predetermined Text | "PURE" |
| International Class | 011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes. |
| US Class Codes | 013, 021, 023, 024, 031, 034 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, September 4, 2021 |
| Primary Code | 011 |
| First Use Anywhere Date | Thursday, September 21, 2017 |
| First Use In Commerce Date | Thursday, September 21, 2017 |
| Party Name | Pure Illusion, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Research Triangle Park, NC 27709 |
| Party Name | Pure Illusion, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Research Triangle Park, NC 27709 |
| Party Name | Pure Illusion, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Durham, NC 27703 |
| Event Date | Event Description |
| Tuesday, February 14, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, February 14, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Friday, January 13, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Thursday, January 12, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Saturday, December 31, 2022 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, December 30, 2022 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, December 12, 2022 | USE AMENDMENT FILED |
| Friday, December 30, 2022 | SOU EXTENSION 1 GRANTED |
| Monday, December 12, 2022 | SOU EXTENSION 1 FILED |
| Friday, December 30, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, December 12, 2022 | TEAS EXTENSION RECEIVED |
| Monday, December 12, 2022 | TEAS STATEMENT OF USE RECEIVED |
| Friday, July 8, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, July 8, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, July 8, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, July 8, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, July 8, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, June 28, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, May 3, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 3, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, April 13, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Sunday, March 27, 2022 | ASSIGNED TO LIE |
| Thursday, March 24, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, March 24, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, March 23, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, March 23, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, March 18, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, March 18, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, March 18, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Saturday, March 12, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, March 12, 2022 | NON-FINAL ACTION E-MAILED |
| Saturday, March 12, 2022 | NON-FINAL ACTION WRITTEN |
| Thursday, March 10, 2022 | ASSIGNED TO EXAMINER |
| Tuesday, September 7, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, September 4, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, June 23, 2021 | NEW APPLICATION ENTERED |