| Serial Number | 87790221 |
| Word Mark | PURE FLIX |
| Filing Date | Thursday, February 8, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 23, 2019 |
| Registration Number | 5810068 |
| Registration Date | Tuesday, July 23, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 7, 2019 |
| Goods and Services | Books in the fields of fiction, adaptations of screenplays, films, and television shows, inspirational themes, children, faith, family, religion, and Christian values; study guides in the fields of fiction, adaptations of screenplays, films, and television shows, inspirational themes, children, faith, family, religion, and Christian values; workbooks in the fields of fiction, adaptations of screenplays, films, and television shows, inspirational themes, children, faith, family, religion, and Christian values; daily readers in the nature of books for daily reading in the field of religion; printed matter, namely, curriculum in the fields of fiction, adaptations of screenplays, films, and television shows, inspirational themes, children, faith, family, religion, and Christian values |
| Pseudo Mark | PURE FLICKS |
| NOT AVAILABLE | "FLICKS" |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 16, 2018 |
| Primary Code | 016 |
| First Use Anywhere Date | Sunday, June 15, 2014 |
| First Use In Commerce Date | Sunday, June 15, 2014 |
| Party Name | GREAT AMERICAN PF, LLC |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Arlington, TX 76006 |
| Party Name | AFFIRM ENTERTAINMENT, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CULVER CITY, CA 10036 |
| Party Name | AFFIRM ENTERTAINMENT, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | CULVER CITY, CA 90232 |
| Party Name | Pure Flix Entertainment LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Scottsdale, AZ 85255 |
| Party Name | Pure Flix Entertainment LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Scottsdale, AZ 85255 |
| Party Name | Pure Flix Entertainment LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Scottsdale, AZ 85255 |
| Event Date | Event Description |
| Friday, February 16, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, May 23, 2018 | NON-FINAL ACTION WRITTEN |
| Wednesday, October 31, 2018 | ASSIGNED TO LIE |
| Monday, February 12, 2018 | NEW APPLICATION ENTERED |
| Wednesday, May 23, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, May 23, 2018 | NON-FINAL ACTION E-MAILED |
| Wednesday, May 23, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, October 22, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, November 15, 2018 | FINAL REFUSAL WRITTEN |
| Wednesday, April 17, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, October 31, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, October 31, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, November 15, 2018 | FINAL REFUSAL E-MAILED |
| Thursday, November 15, 2018 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Monday, March 18, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, March 19, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, March 18, 2019 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Tuesday, March 26, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, November 3, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, May 7, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 7, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 23, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, January 13, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, June 21, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, November 3, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, November 3, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, November 3, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, November 3, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, October 8, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, October 8, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, May 1, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, July 23, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, October 8, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, October 8, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, October 8, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |