| Serial Number | 79245183 |
| Word Mark | PURE EFFECT SWEDEN |
| Filing Date | Wednesday, May 16, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 1, 2019 |
| Registration Number | 5870527 |
| Registration Date | Tuesday, October 1, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 16, 2019 |
| Description of Mark | The mark consists of the wording "pure effect" in black above the word "SWEDEN" in black. "SWEDEN" has a black line on either side. Above the wording is a partial black hexagon, with a black drop coming down from the top. The background of the mark is white. |
| Goods and Services | Deodorants, other than for human beings or for animals, namely, room deodorants, clothing mists, shoe mists; fabric deodorizers |
| Goods and Services | Cleansers for household purposes in the nature of household cleaning preparations; Odor removers for pets; commercial laundry detergents; laundry detergents for household cleaning use; non-medicated skin care preparations; cosmetic skin care creams |
| Indication of Colors claimed | The color(s) black and white is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "SWEDEN" |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 19, 2018 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 19, 2018 |
| Primary Code | 005 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Pure Effect AB |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | SE |
| Party Name | Pure Effect AB |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | SE |
| Party Name | Pure Effect AB |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | SE |
| Event Date | Event Description |
| Thursday, November 15, 2018 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Monday, November 19, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, November 19, 2018 | ASSIGNED TO EXAMINER |
| Friday, November 23, 2018 | APPLICATION FILING RECEIPT MAILED |
| Monday, November 26, 2018 | NON-FINAL ACTION WRITTEN |
| Tuesday, November 27, 2018 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Thursday, December 6, 2018 | REFUSAL PROCESSED BY MPU |
| Thursday, December 6, 2018 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Friday, December 21, 2018 | REFUSAL PROCESSED BY IB |
| Friday, March 29, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, March 29, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, March 30, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, April 15, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, April 26, 2019 | ASSIGNED TO LIE |
| Tuesday, May 14, 2019 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Tuesday, June 11, 2019 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, May 30, 2019 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Tuesday, June 11, 2019 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, June 11, 2019 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, June 11, 2019 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, June 11, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 26, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 16, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 16, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 1, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, January 1, 2020 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Thursday, January 30, 2020 | FINAL DISPOSITION NOTICE SENT TO IB |
| Tuesday, October 1, 2024 | COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED |
| Friday, February 21, 2020 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Thursday, January 30, 2020 | FINAL DISPOSITION PROCESSED |