| Serial Number | 99288751 |
| Word Mark | PURA VITA |
| Filing Date | Thursday, July 17, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 10, 2026 |
| Registration Number | 8165652 |
| Registration Date | Tuesday, March 10, 2026 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 20, 2026 |
| Description of Mark | The mark consists of a white banner with black outline with the stylized wording "PURA VITA" in black and white in the banner, on front of a gray and white knife with a black and gray handle facing upwards cutting through a red, green, and yellow tomato in front of a stained-glass window in white, green, and black. The black background represents shading, background, and/or transparent areas and is not a feature of the mark. |
| Translation of Words in Mark | The English translation of the Italian wording "PURA VITA" in the mark is "pure life". |
| Indication of Colors claimed | The color(s) red, green, yellow, black, white and gray are claimed as a feature of the mark. |
| Goods and Services | Italian restaurant services |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 17, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | Thursday, November 30, 2017 |
| First Use In Commerce Date | Thursday, November 30, 2017 |
| Party Name | Pura Vita LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | West Hollywood, CA 90046 US |
| Party Name | Pura Vita LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | West Hollywood, CA 90046 US |
| Party Name | Pura Vita LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | West Hollywood, CA 90046 US |
| Event Date | Event Description |
| Thursday, July 17, 2025 | NEW APPLICATION ENTERED |
| Thursday, July 17, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, November 24, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, November 24, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, December 4, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, December 17, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, December 17, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, December 17, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, December 17, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, December 17, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 14, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 20, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 20, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 10, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 10, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |