PURA VIDA PETS Trademark

Trademark Overview


On Thursday, May 16, 2024, a trademark application was filed for PURA VIDA PETS with the United States Patent and Trademark Office. The USPTO has given the PURA VIDA PETS trademark a serial number of 98554491. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, April 8, 2025. This trademark is owned by JVF Merchandise, LLC. The PURA VIDA PETS trademark is filed in the Cosmetics & Cleaning Products and Pharmaceutical Products categories with the following description:

pet multivitamin chews, pet itch relief chews, nutritional supplements in the nature of nutritionally fortified soft chews for pets, pet chews for joint health, probiotic supplements for pets

pet shampoo, pet skin cleanser, pet paw cleanser, pet cleaner in the nature of pet shampoos
pura vida pets

General Information


Serial Number98554491
Word MarkPURA VIDA PETS
Filing DateThursday, May 16, 2024
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, April 8, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 8, 2025

Trademark Statements


Goods and Servicespet multivitamin chews, pet itch relief chews, nutritional supplements in the nature of nutritionally fortified soft chews for pets, pet chews for joint health, probiotic supplements for pets
Goods and Servicespet shampoo, pet skin cleanser, pet paw cleanser, pet cleaner in the nature of pet shampoos
NOT AVAILABLE"PETS"
Translation of Words in MarkThe English translation of "PURA VIDA" in the mark is "PURE LIFE".

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateThursday, May 16, 2024
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes005, 006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateThursday, May 16, 2024
Primary Code005
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameJVF Merchandise, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLake St. Louis, MO 63367

Party NameJVF Merchandise, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLake St. Louis, MO 63367

Trademark Events


Event DateEvent Description
Thursday, May 16, 2024NEW APPLICATION ENTERED
Tuesday, November 19, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, December 2, 2024ASSIGNED TO EXAMINER
Tuesday, December 3, 2024NON-FINAL ACTION WRITTEN
Tuesday, December 3, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, December 3, 2024NON-FINAL ACTION E-MAILED
Monday, March 3, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, March 3, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, March 3, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, March 14, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, April 2, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 8, 2025PUBLISHED FOR OPPOSITION
Tuesday, April 8, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED