PURA VIDA BOOKS Trademark
Trademark Overview
On Wednesday, September 3, 2025, a trademark application was filed for PURA VIDA BOOKS with the United States Patent and Trademark Office. The USPTO has given the PURA VIDA BOOKS trademark a serial number of 99372030. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, September 3, 2025. This trademark is owned by Pura Vida Books LLC. The PURA VIDA BOOKS trademark is filed in the Advertising, Business and Retail Services category with the following description:
Online retail bookstore services, featuring books, printed calendars, stationery, and general giftware items store services featuring in-store order pickup; Retail store services featuring books, printed calendars, stationery, and giftware items.
General Information
| Serial Number | 99372030 |
| Word Mark | PURA VIDA BOOKS |
| Filing Date | Wednesday, September 3, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Wednesday, September 3, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Description of Mark | The mark consists of The mark consists of a stylized human figure with a heart-shaped torso and outstretched arms and legs to the left of the wording “Pura Vida Books” in bold stylized lettering. The color black, white, and gray represent background, outlining, shading, and/or transparent areas and are not part of the mark. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Online retail bookstore services, featuring books, printed calendars, stationery, and general giftware items store services featuring in-store order pickup; Retail store services featuring books, printed calendars, stationery, and giftware items. |
| Translation of Words in Mark | The English translation of the Spanish wording Pura Vida in the mark is Pure Life. |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 3, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, June 30, 2012 |
| First Use In Commerce Date | Saturday, June 30, 2012 |
Trademark Owner History
| Party Name | Pura Vida Books LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Salinas, PR 00751 |
Trademark Events
| Event Date | Event Description |
| Wednesday, September 3, 2025 | NEW APPLICATION ENTERED |
| Wednesday, September 3, 2025 | APPLICATION FILING RECEIPT MAILED |
