| Serial Number | 99372030 |
| Word Mark | PURA VIDA BOOKS |
| Filing Date | Wednesday, September 3, 2025 |
| Status | 692 - WITHDRAWN BEFORE PUBLICATION |
| Status Date | Friday, March 6, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 24, 2026 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Online retail bookstore services featuring Christian and faith-based books, Bibles, devotionals, religious educational materials, printed calendars, stationery, and journals; retail bookstore services featuring Christian and faith-based books, Bibles, devotionals, religious educational materials, printed calendars, stationery, and journals; all of the foregoing excluding jewelry, apparel, fashion accessories, bracelets, and lifestyle merchandise. |
| Translation of Words in Mark | The English translation of the Spanish wording Pura Vida in the mark is Pure Life. |
| NOT AVAILABLE | BOOKS |
| Description of Mark | The mark consists of a stylized human figure with a heart-shaped torso and outstretched arms and legs to the left of the wording "Pura Vida Books" in bold stylized lettering. The color black, white, and gray represent background, outlining, shading, and/or transparent areas and are not part of the mark. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 3, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Pura Vida Books LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Salinas, PR 00751 US |
| Event Date | Event Description |
| Wednesday, September 3, 2025 | NEW APPLICATION ENTERED |
| Wednesday, September 3, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, January 22, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, January 23, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, January 23, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, February 3, 2026 | NON-FINAL ACTION WRITTEN |
| Tuesday, February 3, 2026 | NON-FINAL ACTION E-MAILED |
| Tuesday, February 3, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, February 4, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, February 4, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, February 4, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, March 3, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, March 6, 2026 | ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED |