PURA VIDA BEAUTY Trademark
Trademark Overview
On Monday, September 2, 2024, a trademark application was filed for PURA VIDA BEAUTY with the United States Patent and Trademark Office. The USPTO has given the PURA VIDA BEAUTY trademark a serial number of 98729341. The federal status of this trademark filing is ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE as of Friday, October 3, 2025. This trademark is owned by SB Essentials. The PURA VIDA BEAUTY trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Cosmetic preparations for skin care; Lotions for cosmetic purposes; Skin lighteners; Skin moisturizers used as cosmetics; Non-medicated exfoliating preparations for skin; Non-medicated skin serums
General Information
| Serial Number | 98729341 |
| Word Mark | PURA VIDA BEAUTY |
| Filing Date | Monday, September 2, 2024 |
| Status | 602 - ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE |
| Status Date | Friday, October 3, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Cosmetic preparations for skin care; Lotions for cosmetic purposes; Skin lighteners; Skin moisturizers used as cosmetics; Non-medicated exfoliating preparations for skin; Non-medicated skin serums |
| NOT AVAILABLE | "Beauty" |
| Translation of Words in Mark | The English translation of PURA VIDA in the mark is Pure life. |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 2, 2024 |
| Primary Code | 003 |
| First Use Anywhere Date | Friday, September 23, 2022 |
| First Use In Commerce Date | Friday, September 23, 2022 |
Trademark Owner History
| Party Name | SB Essentials |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 89131 |
Trademark Events
| Event Date | Event Description |
| Tuesday, September 3, 2024 | NEW APPLICATION ENTERED |
| Friday, January 17, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, March 6, 2025 | ASSIGNED TO EXAMINER |
| Monday, March 10, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, March 10, 2025 | NON-FINAL ACTION WRITTEN |
| Sunday, June 8, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, March 10, 2025 | NON-FINAL ACTION E-MAILED |
| Sunday, June 8, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Sunday, June 8, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, October 3, 2025 | ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE |
| Friday, October 3, 2025 | ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND |
| Friday, June 13, 2025 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Friday, June 13, 2025 | FINAL REFUSAL WRITTEN |
| Friday, June 13, 2025 | FINAL REFUSAL E-MAILED |
