PURA VIDA Trademark

Trademark Overview


On Sunday, July 26, 2020, a trademark application was filed for PURA VIDA with the United States Patent and Trademark Office. The USPTO has given the PURA VIDA trademark a serial number of 90074063. The federal status of this trademark filing is CANCELLATION TERMINATED - SEE TTAB RECORDS as of Monday, September 16, 2024. This trademark is owned by Sunset Capital LLC. The PURA VIDA trademark is filed in the Light Beverage Products category with the following description:

[ Fruit drinks and fruit juices; Fruit drinks and juices; Fruit juice; Fruit juices; Fruit juices and fruit drinks; Non-alcoholic fruit juice beverages; Vegetable juice; Vegetable juices; Vegetable-fruit juices; sports drinks; ] energy drinks containing nutritional supplements
pura vida

General Information


Serial Number90074063
Word MarkPURA VIDA
Filing DateSunday, July 26, 2020
Status780 - CANCELLATION TERMINATED - SEE TTAB RECORDS
Status DateMonday, September 16, 2024
Registration Number6950531
Registration DateTuesday, January 10, 2023
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 29, 2020

Trademark Statements


Amendment to a Registration/Renewal CertificateIn the Statement, class 32, is updated per the Board Orderdated 9-9-2024.
Translation of Words in MarkThe English translation of "PURA VIDA" in the mark is "PURE LIFETIME".
Goods and Services[ Fruit drinks and fruit juices; Fruit drinks and juices; Fruit juice; Fruit juices; Fruit juices and fruit drinks; Non-alcoholic fruit juice beverages; Vegetable juice; Vegetable juices; Vegetable-fruit juices; sports drinks; ] energy drinks containing nutritional supplements

Classification Information


International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateMonday, August 24, 2020
Primary Code032
First Use Anywhere DateThursday, July 1, 2021
First Use In Commerce DateThursday, July 1, 2021

Trademark Owner History


Party NameSunset Capital LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressLos Angeles, CA 90069

Party NameSunset Capital LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLos Angeles, CA 90069

Party NameSunset Capital LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLos Angeles, CA 90046

Trademark Events


Event DateEvent Description
Wednesday, July 29, 2020NEW APPLICATION ENTERED
Monday, August 24, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, November 12, 2020ASSIGNED TO EXAMINER
Thursday, November 19, 2020NON-FINAL ACTION WRITTEN
Thursday, November 19, 2020NON-FINAL ACTION E-MAILED
Thursday, November 19, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, November 19, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, November 19, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, November 19, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, November 24, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, December 9, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 29, 2020PUBLISHED FOR OPPOSITION
Tuesday, December 29, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 23, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, August 19, 2021TEAS STATEMENT OF USE RECEIVED
Thursday, August 19, 2021USE AMENDMENT FILED
Tuesday, August 24, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, August 25, 2021STATEMENT OF USE PROCESSING COMPLETE
Thursday, February 24, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, February 24, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, February 24, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, February 24, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, February 24, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, February 24, 2022SU - NON-FINAL ACTION - WRITTEN
Thursday, February 24, 2022NON-FINAL ACTION E-MAILED
Thursday, February 24, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, February 25, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, April 30, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, May 5, 2022ASSIGNED TO LIE
Thursday, May 5, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, May 5, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, May 31, 2022TEAS REQUEST FOR RECONSIDERATION RECEIVED
Tuesday, May 31, 2022SU - FINAL REFUSAL - WRITTEN
Tuesday, May 31, 2022FINAL REFUSAL E-MAILED
Tuesday, May 31, 2022NOTIFICATION OF FINAL REFUSAL EMAILED
Thursday, June 2, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, June 2, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Sunday, June 12, 2022ACTION REQ FOR RECON DENIED NO APPEAL FILED COUNTED NOT MAILED
Sunday, June 12, 2022ACTION FOR REQ FOR RECON DENIED NO APPEAL FILED E-MAILED
Sunday, June 12, 2022NOTIFICATION FOR REQ FOR RECON DENIED NO APPEAL FILED
Friday, July 1, 2022TEAS REQUEST FOR RECONSIDERATION RECEIVED
Friday, July 1, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, July 2, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, December 5, 2022ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, December 6, 2022NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, January 10, 2023REGISTERED-PRINCIPAL REGISTER
Tuesday, January 10, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
Wednesday, August 30, 2023CANCELLATION INSTITUTED NO. 999999
Monday, September 9, 2024CANCELLATION DENIED NO. 999999
Friday, September 13, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, September 13, 2024AMENDMENT UNDER SECTION 7 - PROCESSED
Monday, September 16, 2024TTAB RELEASE CASE TO TRADEMARKS
Monday, September 16, 2024CANCELLATION TERMINATED NO. 999999