| Serial Number | 85164695 |
| Word Mark | PURA VIDA |
| Filing Date | Friday, October 29, 2010 |
| Status | 711 - CANCELLED - SECTION 7 |
| Status Date | Friday, July 29, 2011 |
| Registration Number | 3977474 |
| Registration Date | Tuesday, June 14, 2011 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 29, 2011 |
| Goods and Services | Retail store services featuring coffee, tea, cocoa, bottled water, chocolate, baked goods, snack food, salads, and sandwiches; Online retail and wholesale ordering services featuring coffee, tea, gift baskets, and drinkware |
| Translation of Words in Mark | The English translation of PURA VIDA in the mark is "pure life". |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 1 - Sec. 7(d) - Entire Registration |
| Class Status Date | Friday, July 29, 2011 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, July 31, 2003 |
| First Use In Commerce Date | Thursday, July 31, 2003 |
| Party Name | Pura Vida Coffee, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Seattle, WA 98103 |
| Party Name | Pura Vida Coffee, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Seattle, WA 98103 |
| Party Name | Pura Vida Coffee, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Seattle, WA 98103 |
| Event Date | Event Description |
| Friday, July 29, 2011 | CANCELLED SECTION 7-TOTAL |
| Friday, July 8, 2011 | REQUEST FOR SECT 7 TOTAL SURRENDER FILED |
| Saturday, July 16, 2011 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, July 8, 2011 | TEAS SECTION 7 SURRENDER RECEIVED |
| Tuesday, June 14, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 29, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 29, 2011 | PUBLISHED FOR OPPOSITION |
| Thursday, February 10, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, February 8, 2011 | ASSIGNED TO EXAMINER |
| Wednesday, November 3, 2010 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, November 2, 2010 | NEW APPLICATION ENTERED IN TRAM |