| Serial Number | 97770817 |
| Word Mark | PUR LUV LIVE · LOVE · TREAT |
| Filing Date | Friday, January 27, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 26, 2024 |
| Registration Number | 7336052 |
| Registration Date | Tuesday, March 26, 2024 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 9, 2024 |
| Description of Mark | The mark consists of the terms "PUR" and "LUV" in a large stylized font with the "U" after the "P" having a macron above it and a running dog with a bone in its mouth between the terms "PUR" and "LUV"; the words "LIVE LOVE TREAT" are in a smaller stylized font under the larger part of the mark having dots between the words. |
| Pseudo Mark | PURE LOVE LIVE LOVE TREAT |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | "TREAT" |
| Goods and Services | food for animals; edible treats for animals |
| International Class | 031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt. |
| US Class Codes | 001, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, February 15, 2023 |
| Primary Code | 031 |
| First Use Anywhere Date | Tuesday, July 20, 2010 |
| First Use In Commerce Date | Tuesday, July 20, 2010 |
| Party Name | Sergeant's Pet Care Products, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Eagle, ID 83616 |
| Party Name | Sergeant's Pet Care Products, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Eagle, ID 83616 |
| Party Name | Sergeant's Pet Care Products, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Eagle, ID 83616 |
| Event Date | Event Description |
| Tuesday, January 31, 2023 | NEW APPLICATION ENTERED |
| Wednesday, February 15, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, February 16, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, October 25, 2023 | ASSIGNED TO EXAMINER |
| Tuesday, October 31, 2023 | NON-FINAL ACTION WRITTEN |
| Tuesday, October 31, 2023 | NON-FINAL ACTION E-MAILED |
| Tuesday, October 31, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, December 4, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, December 4, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Monday, December 4, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, December 4, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Monday, December 4, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 20, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 9, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 9, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 26, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 26, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Friday, May 10, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, May 10, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, May 10, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, May 10, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, May 10, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |