| Serial Number | 99128455 |
| Word Mark | PUR 2O WATER FOR LIFE. HEALTH. WELLNESS. |
| Filing Date | Wednesday, April 9, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Friday, September 5, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Water treatment services; Treatment of water; Water treatment and purification; Consulting services in the field of water treatment |
| Description of Mark | The mark consists of the capital letters "PUR" and a lowercase "o". There is a number "2". The words below the larger part of the mark are as follows: "Water for Life. Health. Wellness.". The "PUR" in the mark are shades of Pantone #69b0ee, #62aced, #5ba8ec, #53a4eb, #4ca1ea, #459de9, #3d99e8, #3695e8, #2f91e7, #278de6, #2089e5, #1a86e3, #1a81db, #197dd4, #1879cd, #1774c5, #1670be, #156cb7. The upper portion of the letters "PUR" and the smallest leaf are darker shades, gradiating to lighter shades at the bottom of "PUR". In the letters "PUR", the color fades to the lighter shade. The 2 and the lowercase "o", as well as the 2-larger leaves are Pantone 14-0244 TCX Lime Green. The words: "Water for Life. Health. Wellness." are Pantone Cool Gray 11U. |
| Pseudo Mark | P U R TWO O WATER FOR LIFE HEALTH WELLNESS PURE 20 WATER FOR LIFE HEALTH WELLNESS P U R 20 WATER FOR LIFE HEALTH WELLNESS PUR 20 WATER FOR LIFE HEALTH WELLNESS PUR 20 WATER FOR LIFE. HEALTH. WELLNESS. P U R 2O WATER FOR LIFE. HEALTH. WELLNESS. |
| Pseudo Mark | P U R TO O WATER FOR LIFE HEALTH WELLNESS |
| Indication of Colors claimed | The color(s) The PUR in the mark are shades of Pantone #69b0ee, #62aced, #5ba8ec, #53a4eb, #4ca1ea, #459de9, #3d99e8, #3695e8, #2f91e7, #278de6, #2089e5, #1a86e3, #1a81db, #197dd4, #1879cd, #1774c5, #1670be, #156cb7. The upper portion of the letters PUR and the smallest leaf are darker shades, gradiating to lighter shades at the bottom of PUR. In the letters PUR, the color fades to the lighter shade. The 2 and the lowercase o, as well as the 2-larger leaves are Pantone 14-0244 TCX Lime Green. The words: Water for Life. Health. Wellness. are Pantone Cool Gray 11U is/are claimed as a feature of the mark. |
| Goods and Services | Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels |
| Goods and Services | Water treatment equipment, namely, water filtration units; Water treatment equipment, namely, cartridge filtration units; Water treatment equipment, namely, ultraviolet sterilization units; Water treatment equipment, namely, reverse osmosis units; Membrane filtration units for water treatment apparatus; Reverse osmosis membrane filters for water treatment; Ionization apparatus for the treatment of water; Water treatment equipment, namely, water filtration units and reverse osmosis units; Water treatment equipment, namely, reverse osmosis filtration units |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 9, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, January 1, 2015 |
| First Use In Commerce Date | Thursday, January 1, 2015 |
| International Class | 040 - Treatment of materials. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 9, 2025 |
| Primary Code | 040 |
| First Use Anywhere Date | Thursday, January 1, 2015 |
| First Use In Commerce Date | Thursday, January 1, 2015 |
| International Class | 011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes. |
| US Class Codes | 013, 021, 023, 024, 031, 034 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 9, 2025 |
| Primary Code | 011 |
| First Use Anywhere Date | Thursday, January 1, 2015 |
| First Use In Commerce Date | Thursday, January 1, 2015 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Randolph, NJ 07869 |
| Event Date | Event Description |
| Wednesday, April 9, 2025 | NEW APPLICATION ENTERED |
| Wednesday, April 9, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, September 5, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, September 5, 2025 | NON-FINAL ACTION E-MAILED |
| Friday, September 5, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, August 20, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, August 20, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, September 4, 2025 | ASSIGNED TO EXAMINER |