| Serial Number | 98283218 |
| Word Mark | PUPILA BRAND STUDIO |
| Filing Date | Thursday, November 23, 2023 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Monday, June 8, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | (Based on Intent to Use) Commercial art design; computer-aided graphic design; graphic design services, including the creation of digital assets such as photos, videos, illustrations, graphics, icons, and characters, aligned with brand guidelines; graphic design services for brand identity, web site design, and brand experience; web-based design services; Software as a Service (SaaS) platform providing non-downloadable software for managing digital brand assets, including the creation, storage, and organization of logos, typography, photos, videos, illustrations, graphics, icons, and characters, as well as overseeing brand strategy and ensuring brand consistency; AI-based brand management and analysis services through a SaaS platform, including the use of artificial intelligence for content creation, brand performance analysis, and insights generation; AI agents tailored to brand strategy and content generation; providing digital tools to support the creation of communication pieces for marketing campaigns and brand experiences |
| Translation of Words in Mark | The English translation of "PUPILA" in the mark is "PUPIL". |
| Goods and Services | (Based on 44(e)) Promoting the designs of others by means of providing on-line portfolios via a web site; promoting the designs and brand identity of others by providing on-line portfolios and managing digital brand assets, including logos, typography, photos, videos, illustrations, graphics, icons, characters, sounds, communication pieces, and briefings; creation services, including content creation such as images, videos, texts, illustrations, icons, and brand characters, tailored to consistent brand experiences and in accordance with brand guidelines such as tone of voice and photographic style; online customer-based social media brand marketing services; marketing services for corporate and brand identity development; advertising services to create corporate and brand identity; advertising services to create brand identity for others; creation and management of advertising content for corporate and brand identities; publishing services integrated with major CRM platforms and media channels; providing insights and recommendations based on content generated by brand-related activities |
| NOT AVAILABLE | "BRAND STUDIO" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 16, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 16, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | HX Participacoes Ltda |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Sao Paulo (SP) 05.443-00 BR |
| Event Date | Event Description |
| Monday, November 27, 2023 | NEW APPLICATION ENTERED |
| Tuesday, January 16, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, June 25, 2024 | ASSIGNED TO EXAMINER |
| Tuesday, July 16, 2024 | NON-FINAL ACTION WRITTEN |
| Tuesday, July 16, 2024 | NON-FINAL ACTION E-MAILED |
| Tuesday, July 16, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, October 15, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, October 15, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, October 15, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Sunday, November 10, 2024 | SUSPENSION LETTER WRITTEN |
| Sunday, November 10, 2024 | LETTER OF SUSPENSION E-MAILED |
| Sunday, November 10, 2024 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Sunday, May 11, 2025 | SUSPENSION CHECKED - TO ATTORNEY FOR ACTION |
| Friday, May 30, 2025 | SUSPENSION INQUIRY WRITTEN |
| Friday, May 30, 2025 | INQUIRY TO SUSPENSION E-MAILED |
| Friday, May 30, 2025 | NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED |
| Wednesday, August 27, 2025 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Wednesday, September 3, 2025 | ASSIGNED TO LIE |
| Wednesday, September 3, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, September 3, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, October 2, 2025 | SUSPENSION LETTER WRITTEN |
| Thursday, October 2, 2025 | LETTER OF SUSPENSION E-MAILED |
| Thursday, October 2, 2025 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Monday, April 27, 2026 | SUSPENSION CHECKED - TO ATTORNEY FOR ACTION |
| Thursday, May 28, 2026 | SUSPENSION INQUIRY WRITTEN |
| Thursday, May 28, 2026 | INQUIRY TO SUSPENSION E-MAILED |
| Thursday, May 28, 2026 | NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED |
| Wednesday, June 3, 2026 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Monday, June 8, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, June 8, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |