| Serial Number | 90293348 |
| Word Mark | PUBLISHER FIRST |
| Filing Date | Monday, November 2, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 2, 2021 |
| Registration Number | 6543467 |
| Registration Date | Tuesday, November 2, 2021 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 17, 2021 |
| Disclaimer with Predetermined Text | "PUBLISHER" |
| Goods and Services | Advertising consulting and management services for publishers, namely, online advertising network matching services for connecting advertisers to publisher websites, mobile applications, supply side platforms and other advertising demand partners, and pay per click (PPC) advertising management services for managing advertisements that appear on publisher websites, mobile applications and portable electronic devices; business consulting services in the field of web-based advertising, mobile application-based advertising and advertising that appears on portable electronic devices; Advertising analysis and consultation, namely, screening, verifying and monitoring target advertising, advertisement technology and advertisement formatting information against first and third-party data on behalf of others; Pay per click advertising information, namely, providing a website featuring specific aggregated advertising revenue reporting data and insights; Pay per click (PPC) advertising management services, namely, providing yield management services to publishers, including human and machine powered optimizations to increase advertisement-driven revenue; Business monitoring services, namely, tracking web sites of others to provide details about user click traffic or visits to the web site; Advertising, advertising analysis and analysis of advertising response services related to optimization of advertisement revenue in the nature of targeting, delivering, and measuring the effectiveness of advertisements using proprietary computer code and proprietary algorithms |
| Goods and Services | Information technology services related to optimization of advertisement revenue, and targeting, delivering, and measuring the effectiveness of advertisements using proprietary computer code and proprietary algorithms, namely, data automation and collection service using proprietary software to evaluate, analyze and collect service data |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 29, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, November 30, 2015 |
| First Use In Commerce Date | Monday, November 30, 2015 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 29, 2020 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, November 30, 2015 |
| First Use In Commerce Date | Monday, November 30, 2015 |
| Party Name | Publisher First, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Phoenix, AZ 85018 |
| Party Name | Publisher First, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Phoenix, AZ 85018 |
| Party Name | Publisher First, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Phoenix, AZ 85018 |
| Event Date | Event Description |
| Tuesday, November 2, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 17, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 17, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 28, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, July 14, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, July 8, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, July 7, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, July 7, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, April 6, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, April 6, 2021 | NON-FINAL ACTION E-MAILED |
| Tuesday, April 6, 2021 | NON-FINAL ACTION WRITTEN |
| Tuesday, April 6, 2021 | ASSIGNED TO EXAMINER |
| Tuesday, December 29, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Thursday, November 5, 2020 | NEW APPLICATION ENTERED IN TRAM |