| Serial Number | 87272121 |
| Word Mark | PUBLISHER ADDRESSABLE MARKETPLACES |
| Filing Date | Friday, December 16, 2016 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Monday, September 9, 2024 |
| Registration Number | 5410190 |
| Registration Date | Tuesday, February 27, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 12, 2017 |
| Description of Mark | The mark consists of the wording "PUBLISHER ADDRESSABLE MARKETPLACES" with "PUBLISHER" and "ADDRESSABLE" in red and "MARKETPLACES" in grey. To the left of the wording are, from left to right, a red semi-circle, a vertically-oriented grey semi-rectangular shape with a red circle at the top, and a taller, rounded grey semi-rectangular shape with a red circle above it. |
| Indication of Colors claimed | The color(s) red and grey is/are claimed as a feature of the mark. |
| Goods and Services | Business management consulting in the fields of customer relationship management services, the use of technology in marketing, and market research; developing advertising and promotional campaigns for businesses and others; business marketing consulting regarding design and production of advertising and communications programs and materials for others, production of television and radio commercials, outdoor advertising, point purchase and other media, direct marketing and sales promotions materials and programs; advertising planning services; business marketing consulting regarding customer relationship marketing strategy development, implementation and support; database management via a global computer network; business data analysis; database management, marketing automation and data processing services; digital marketing strategy development; advertising; advertising agency services; marketing and promotional services; media buying and planning being planning, purchase and procurement of media advertising for others; negotiation of business contracts for others, namely, negotiating and buying media space and time for others; negotiation of business contracts for others, namely, services of buying advertising space and time for advertisement placement on all media; negotiation of business contracts for others, namely, programmatic media buying services; online advertising services; social media advertising services; digital advertising services; pay per click advertising; search engine optimization for sales promotion; creating advertising material; dissemination of advertising material, namely, tracts, prospectuses, samples; rental of advertising material, updating of advertising material; dissemination of advertisements; experiential, event and live advertising; promoting and marketing the goods and services of others through print, audio, video, and electronic media; advertising copywriting; writing publicity and advertising texts; marketing consulting, namely, creative and strategic consultation regarding the development and production of marketing campaigns for others; marketing and branding services, namely, development of content strategies and communication plans for marketing purposes; business management; business management assistance; business efficiency expert services; business information; business organization consultancy; market surveys, analysis and research, research and consulting in targeting specific markets; mailing list preparation services; data compilation and systematisation in a database; direct and indirect marketing of goods and services; negotiation concerning business deals, namely, negotiation of business contracts for others; statistical data processing assistance; business management assistance, namely, assistance in the economic affairs of companies; marketing research, namely, research on the econometric effectiveness of advertising; research for business purposes; professional business consulting; computer file management; organization of exhibitions for commercial and promotional purposes; economic forecasting services; radio advertising, television advertising; production of video and audio recordings for advertising purposes; production of videos and press releases for advertising purposes; compiling of statistics; newspaper subscription services; marketing research using quantitative and qualitative research methods; organization of product launches for commercial and promotional purposes; marketing analysis services; marketing advisory services; consumer marketing research and consulting related thereto; marketing services, namely, development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth and social media communications; marketing services, namely, providing target demographic segmentation analysis and recommendations; information, advisory and consultancy services relating to the aforesaid services |
| NOT AVAILABLE | "PUBLISHER ADDRESSABLE MARKETPLACES" |
| Goods and Services | Computer network configuration services; computer programming services; management of information technology systems, namely, computer network management services for others; computer systems analysis, design, and integration; computer software application development and hosting for others in the fields of advertising and marketing; computer consulting regarding website development; design of graphic user interface and site architecture technology integration to enable e-commerce and integration with client databases; database development; computer system design and development; computer services, namely, development of technical automation services regarding applications for wide area network or local area network computer systems; technical consulting services with regard to computer program development; computer systems management, namely, on-site management of information technology (IT) systems of others, with the exception of installation, repair and maintenance; support in the use of computer networks, being, technical support, namely, monitoring technological functions of computer network systems; technical consulting in the field of computers; computer system development of computer systems used for opinion polls and marketing studies; design of data processing programs; design, development and research in using computer databases, manuals and in systematizing information in files; graphic design services; web site design; creation, editing and updating of website content; research and design of new products and packaging; creating blogs, apps, and software games for others all for advertising purposes; providing a web-based portal to allow others to view, sort and analyse business and marketing data related to customers and potential customers information, advisory and consultancy services relating to the aforesaid services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Monday, September 9, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, June 13, 2016 |
| First Use In Commerce Date | Monday, June 13, 2016 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Monday, September 9, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, June 13, 2016 |
| First Use In Commerce Date | Monday, June 13, 2016 |
| Party Name | Merkle Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Columbia, MD 21046 |
| Party Name | Merkle Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Columbia, MD 21046 |
| Party Name | Merkle Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Columbia, MD 21046 |
| Event Date | Event Description |
| Thursday, February 2, 2017 | ASSIGNED TO EXAMINER |
| Tuesday, December 20, 2016 | NEW APPLICATION ENTERED |
| Friday, December 23, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, December 24, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, February 8, 2017 | NON-FINAL ACTION WRITTEN |
| Wednesday, February 8, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, February 8, 2017 | NON-FINAL ACTION E-MAILED |
| Tuesday, August 8, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, August 8, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, August 11, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, August 23, 2017 | FINAL REFUSAL WRITTEN |
| Wednesday, August 23, 2017 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Wednesday, August 23, 2017 | FINAL REFUSAL E-MAILED |
| Friday, October 27, 2017 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Monday, October 30, 2017 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, October 27, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, October 27, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, October 30, 2017 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, October 30, 2017 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, November 22, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 12, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 12, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 27, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Monday, February 27, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, September 9, 2024 | CANCELLED SEC. 8 (6-YR) |
| Monday, October 30, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, October 30, 2017 | EXAMINER'S AMENDMENT ENTERED |