| Serial Number | 86965300 |
| Word Mark | PROUD EST. 1890 |
| Filing Date | Tuesday, April 5, 2016 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Tuesday, December 12, 2023 |
| Registration Number | 5229171 |
| Registration Date | Tuesday, June 20, 2017 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 30, 2016 |
| Description of Mark | The mark consists of a round shield with a narrow line encircling the inner edge of the shield. The word "PROUD" is written in capital letters across the center of the shield, and the letters are hollow inside each letter. A line outlines a map in the shape of the state of Idaho above the letters "O" and "U" in "PROUD". A horizontal line is underneath the word "PROUD" and the wording "EST. 1890" appears below the horizontal line. |
| Pseudo Mark | PROUD ESTABLISHED EIGHTEEN NINETY |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Retail grocery store services |
| NOT AVAILABLE | THE MAP OF IDAHO AND "EST. 1890" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 11, 2016 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, December 27, 2016 |
| First Use In Commerce Date | Wednesday, April 5, 2017 |
| Party Name | ASSOCIATED FOOD STORES, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SALT LAKE CITY, UT 84119 |
| Party Name | Associated Food Stores, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Salt Lake City, UT 84119 |
| Party Name | Associated Food Stores, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Salt Lake City, UT 84119 |
| Party Name | Associated Food Stores, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Salt Lake City, UT 84119 |
| Event Date | Event Description |
| Thursday, July 14, 2016 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, April 8, 2016 | NEW APPLICATION ENTERED |
| Monday, April 11, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 12, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, July 12, 2016 | ASSIGNED TO EXAMINER |
| Thursday, July 14, 2016 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, July 14, 2016 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, July 14, 2016 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, July 14, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, July 26, 2016 | ASSIGNED TO LIE |
| Wednesday, July 27, 2016 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, August 10, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 30, 2016 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 30, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 25, 2016 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, April 12, 2017 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, April 12, 2017 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, April 12, 2017 | USE AMENDMENT FILED |
| Tuesday, April 25, 2017 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, April 25, 2017 | SOU EXTENSION 1 FILED |
| Monday, May 1, 2017 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, May 2, 2017 | SOU EXTENSION 1 GRANTED |
| Tuesday, May 2, 2017 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, May 3, 2017 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, May 12, 2017 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Saturday, May 13, 2017 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, June 20, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Monday, June 20, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, June 13, 2023 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, December 12, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, December 11, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, June 6, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, December 12, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |