PROTECTION YOU DEMAND. PERFORMANCE YOU DESERVE. Trademark
Trademark Overview
On Tuesday, March 24, 2026, a trademark application was filed for PROTECTION YOU DEMAND. PERFORMANCE YOU DESERVE. with the United States Patent and Trademark Office. The USPTO has given the PROTECTION YOU DEMAND. PERFORMANCE YOU DESERVE. trademark a serial number of 99720766. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, March 24, 2026. This trademark is owned by AMSOIL INC.. The PROTECTION YOU DEMAND. PERFORMANCE YOU DESERVE. trademark is filed in the Chemical Products, Lubricant & Fuel Products, Jewelry Products, Houseware & Glass Products, and Clothing & Apparel Products categories with the following description:
Lubricants, oils and greases for automotive, industrial and commercial use
Clothing, namely, tops and shirts
Thermal insulated wrap for cans to keep the contents cold or hot
Clocks
Chemical additives for lubricants and fuels, anti-freeze and transmission fluid
General Information
| Serial Number | 99720766 |
| Word Mark | PROTECTION YOU DEMAND. PERFORMANCE YOU DESERVE. |
| Filing Date | Tuesday, March 24, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Tuesday, March 24, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Lubricants, oils and greases for automotive, industrial and commercial use |
| Goods and Services | Clothing, namely, tops and shirts |
| Goods and Services | Thermal insulated wrap for cans to keep the contents cold or hot |
| Goods and Services | Clocks |
| Pseudo Mark | PROTECTION YOU DEMAND PERFORMANCE YOU DESERVE |
| Goods and Services | Chemical additives for lubricants and fuels, anti-freeze and transmission fluid |
Classification Information
| International Class | 001 - Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins; unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry. |
| US Class Codes | 001, 005, 006, 010, 026, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 24, 2026 |
| Primary Code | 001 |
| First Use Anywhere Date | Monday, April 7, 2025 |
| First Use In Commerce Date | Monday, April 7, 2025 |
| International Class | 004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting. |
| US Class Codes | 001, 006, 015 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 24, 2026 |
| Primary Code | 004 |
| First Use Anywhere Date | Monday, April 7, 2025 |
| First Use In Commerce Date | Monday, April 7, 2025 |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 24, 2026 |
| Primary Code | 014 |
| First Use Anywhere Date | Monday, March 2, 2026 |
| First Use In Commerce Date | Monday, March 2, 2026 |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 24, 2026 |
| Primary Code | 021 |
| First Use Anywhere Date | Monday, March 3, 2025 |
| First Use In Commerce Date | Monday, March 3, 2025 |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 24, 2026 |
| Primary Code | 025 |
| First Use Anywhere Date | Monday, September 1, 2025 |
| First Use In Commerce Date | Monday, September 1, 2025 |
Trademark Owner History
| Party Name | AMSOIL INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Superior, WI 54880
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, March 24, 2026 | NEW APPLICATION ENTERED |
| Tuesday, March 24, 2026 | APPLICATION FILING RECEIPT MAILED |
