PROTECTION IS OUR GAME Trademark

Trademark Overview


On Wednesday, February 24, 2010, a trademark application was filed for PROTECTION IS OUR GAME with the United States Patent and Trademark Office. The USPTO has given the PROTECTION IS OUR GAME trademark a serial number of 77943309. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, July 10, 2020. This trademark is owned by Allstate Insurance Company. The PROTECTION IS OUR GAME trademark is filed in the Insurance & Financial Services category with the following description:

Insurance services, namely, writing and underwriting insurance in the fields of property, liability and casualty, and providing ancillary services thereto, namely, insurance administration and claims adjustment in the field of insurance
protection is our game

General Information


Serial Number77943309
Word MarkPROTECTION IS OUR GAME
Filing DateWednesday, February 24, 2010
Status800 - REGISTERED AND RENEWED
Status DateFriday, July 10, 2020
Registration Number3878132
Registration DateTuesday, November 16, 2010
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 22, 2010

Trademark Statements


Goods and ServicesInsurance services, namely, writing and underwriting insurance in the fields of property, liability and casualty, and providing ancillary services thereto, namely, insurance administration and claims adjustment in the field of insurance

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, March 2, 2010
Primary Code036
First Use Anywhere DateWednesday, July 1, 2009
First Use In Commerce DateWednesday, July 1, 2009

Trademark Owner History


Party NameAllstate Insurance Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNorthbrook, IL 60062

Party NameAllstate Insurance Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNorthbrook, IL 60062

Party NameAllstate Insurance Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNorthbrook, IL 60062

Trademark Events


Event DateEvent Description
Tuesday, March 2, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, February 27, 2010NEW APPLICATION ENTERED
Wednesday, May 5, 2010ASSIGNED TO EXAMINER
Wednesday, May 5, 2010APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, May 15, 2010ASSIGNED TO LIE
Saturday, May 15, 2010LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, June 22, 2010PUBLISHED FOR OPPOSITION
Tuesday, June 22, 2010OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 17, 2010NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, September 21, 2010TEAS STATEMENT OF USE RECEIVED
Tuesday, September 21, 2010USE AMENDMENT FILED
Wednesday, October 13, 2010CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, October 13, 2010STATEMENT OF USE PROCESSING COMPLETE
Wednesday, October 13, 2010ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, October 13, 2010LAW OFFICE REGISTRATION REVIEW COMPLETED
Thursday, October 14, 2010NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, November 16, 2010REGISTERED-PRINCIPAL REGISTER
Thursday, May 19, 2011TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, May 19, 2011ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, November 16, 2015COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, November 4, 2016TEAS SECTION 8 & 15 RECEIVED
Wednesday, January 11, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, January 12, 2017REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, January 12, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, April 13, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, April 13, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Saturday, November 16, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, May 4, 2020TEAS SECTION 8 & 9 RECEIVED
Friday, July 10, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, July 10, 2020REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, July 10, 2020REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, July 10, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, January 11, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, January 11, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, January 11, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, January 11, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, January 11, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, August 15, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, August 15, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, August 15, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, August 15, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, August 15, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, May 24, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, May 24, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, May 24, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, May 24, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, May 24, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED