PROTECTING WHAT'S ESSENTIAL Trademark

Trademark Overview


On Friday, April 30, 2010, a trademark application was filed for PROTECTING WHAT'S ESSENTIAL with the United States Patent and Trademark Office. The USPTO has given the PROTECTING WHAT'S ESSENTIAL trademark a serial number of 85027284. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, March 27, 2023. This trademark is owned by Apollo Insurance Services, Inc.. The PROTECTING WHAT'S ESSENTIAL trademark is filed in the Insurance & Financial Services category with the following description:

Financial and insurance services provided by mobile telephone connections, namely, providing personal financial and insurance information and advice, providing information to members in the fields of financial services and insurance, [ providing nondownloadable instructional videos in the fields of financial services and insurance, ] providing financial advice and consultancy services, and writing property, car, casualty and life insurance; brokerage in the field of insurance; financial advice and consultancy services; insurance administration; insurance agencies; insurance advice and consultancy services; insurance services, namely, writing property and casualty insurance; membership club services, namely, providing information to members in the fields of financial services and insurance; providing a website featuring financial and insurance information and advice; providing a website featuring personal financial and insurance information and advice [ ; providing a website featuring n...
protecting what's essential

General Information


Serial Number85027284
Word MarkPROTECTING WHAT'S ESSENTIAL
Filing DateFriday, April 30, 2010
Status800 - REGISTERED AND RENEWED
Status DateMonday, March 27, 2023
Registration Number4214418
Registration DateTuesday, September 25, 2012
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 14, 2010

Trademark Statements


Goods and ServicesFinancial and insurance services provided by mobile telephone connections, namely, providing personal financial and insurance information and advice, providing information to members in the fields of financial services and insurance, [ providing nondownloadable instructional videos in the fields of financial services and insurance, ] providing financial advice and consultancy services, and writing property, car, casualty and life insurance; brokerage in the field of insurance; financial advice and consultancy services; insurance administration; insurance agencies; insurance advice and consultancy services; insurance services, namely, writing property and casualty insurance; membership club services, namely, providing information to members in the fields of financial services and insurance; providing a website featuring financial and insurance information and advice; providing a website featuring personal financial and insurance information and advice [ ; providing a website featuring non-downloadable instructional videos in the fields of financial services and insurance ]

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, May 5, 2010
Primary Code036
First Use Anywhere DateThursday, September 30, 2010
First Use In Commerce DateThursday, September 30, 2010

Trademark Owner History


Party NameINSUREONE INSURANCE SERVICES AMERICA, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressHUNTINGTON BEACH, CA 92647

Party NameApollo Insurance Services, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressChino Hills, CA 91709

Party NameApollo Insurance Services, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLadera Ranch, CA 92694

Party NameApollo Insurance Services, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLadera Ranch, CA 92694

Trademark Events


Event DateEvent Description
Tuesday, May 4, 2010NEW APPLICATION ENTERED
Friday, August 13, 2010NON-FINAL ACTION MAILED
Monday, October 25, 2010TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, October 25, 2010CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, October 26, 2010TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, November 9, 2010EXAMINERS AMENDMENT -WRITTEN
Wednesday, May 5, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, August 11, 2010ASSIGNED TO EXAMINER
Thursday, August 12, 2010NON-FINAL ACTION WRITTEN
Tuesday, December 14, 2010PUBLISHED FOR OPPOSITION
Wednesday, November 10, 2010ASSIGNED TO LIE
Wednesday, November 10, 2010EXAMINERS AMENDMENT MAILED
Wednesday, November 10, 2010EXAMINER'S AMENDMENT ENTERED
Wednesday, November 10, 2010APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 10, 2010ASSIGNED TO LIE
Wednesday, November 10, 2010LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, November 24, 2010NOTICE OF PUBLICATION
Thursday, August 4, 2011SOU TEAS EXTENSION RECEIVED
Thursday, August 4, 2011SOU EXTENSION 1 FILED
Thursday, August 4, 2011SOU EXTENSION 1 GRANTED
Saturday, August 6, 2011NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Wednesday, February 1, 2012TEAS REQUEST TO DIVIDE RECEIVED
Thursday, February 9, 2012CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, February 14, 2012DIVISIONAL PROCESSING COMPLETE
Tuesday, February 8, 2011NOA MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, February 1, 2012SOU TEAS EXTENSION RECEIVED
Wednesday, February 1, 2012DIVISIONAL REQUEST RECEIVED
Wednesday, February 1, 2012SOU EXTENSION 2 FILED
Wednesday, July 25, 2012TEAS STATEMENT OF USE RECEIVED
Tuesday, August 21, 2012NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED
Tuesday, February 14, 2012SOU EXTENSION 2 GRANTED
Wednesday, February 15, 2012CORRECTED NOA MAILED
Wednesday, February 15, 2012NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Wednesday, July 25, 2012USE AMENDMENT FILED
Tuesday, August 7, 2012STATEMENT OF USE PROCESSING COMPLETE
Monday, August 13, 2012ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, August 20, 2012LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, September 25, 2012REGISTERED-PRINCIPAL REGISTER
Thursday, July 21, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, February 5, 2018TEAS SECTION 8 & 15 RECEIVED
Thursday, February 8, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, February 13, 2018POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Tuesday, March 20, 2018TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Friday, April 6, 2018REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, April 6, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED
Thursday, September 15, 2022TEAS SECTION 8 & 9 RECEIVED
Monday, March 27, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, March 27, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, February 26, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, March 27, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, March 27, 2023REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, January 24, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, February 26, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, February 26, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, February 26, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, February 26, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, August 16, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, August 16, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, August 16, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED