PROTECT WHAT YOU'VE EARNED AND ENSURE IT LASTS Trademark

Trademark Overview


On Tuesday, March 13, 2018, a trademark application was filed for PROTECT WHAT YOU'VE EARNED AND ENSURE IT LASTS with the United States Patent and Trademark Office. The USPTO has given the PROTECT WHAT YOU'VE EARNED AND ENSURE IT LASTS trademark a serial number of 87832138. The federal status of this trademark filing is SECTION 8 - ACCEPTED as of Friday, February 2, 2024. This trademark is owned by Brighthouse Services, LLC. The PROTECT WHAT YOU'VE EARNED AND ENSURE IT LASTS trademark is filed in the Insurance & Financial Services category with the following description:

insurance underwriting services for [ all types of ] * disability * insurance; insurance services, namely, underwriting, issuing and administration of life insurance; issuance and administration of annuities; insurance brokerage services; [ investment services, namely, asset acquisition, consultation, development and management services; investment of funds for others; ] annuity services, namely, account and investment administration and the investment and distribution of annuity funds; financial services, namely, investment fund transfer and transaction services; financial services, namely, providing an investment option available for variable annuity and variable life insurance products; [ financial and investment services, namely, asset and investment acquisition, consultation, advisory and development; ] insurance and financial information and consultancy services
protect what you've earned and ensure it lasts

General Information


Serial Number87832138
Word MarkPROTECT WHAT YOU'VE EARNED AND ENSURE IT LASTS
Filing DateTuesday, March 13, 2018
Status701 - SECTION 8 - ACCEPTED
Status DateFriday, February 2, 2024
Registration Number5575882
Registration DateTuesday, October 2, 2018
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 17, 2018

Trademark Statements


Certificate of Correction for RegistrationIn the statement, line 4, "for all types of" should be deleted, and "disability" should be inserted. The following "investment services, namely, asset acquisition, consultation, development and management services; investment of funds for others; financial and investment services, namely, asset and investment acquisition, consultation, advisory and development; should be deleted.
Pseudo MarkPROTECT WHAT YOU HAVE EARNED AND ENSURE IT LASTS
Goods and Servicesinsurance underwriting services for [ all types of ] * disability * insurance; insurance services, namely, underwriting, issuing and administration of life insurance; issuance and administration of annuities; insurance brokerage services; [ investment services, namely, asset acquisition, consultation, development and management services; investment of funds for others; ] annuity services, namely, account and investment administration and the investment and distribution of annuity funds; financial services, namely, investment fund transfer and transaction services; financial services, namely, providing an investment option available for variable annuity and variable life insurance products; [ financial and investment services, namely, asset and investment acquisition, consultation, advisory and development; ] insurance and financial information and consultancy services

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, March 20, 2018
Primary Code036
First Use Anywhere DateMonday, March 6, 2017
First Use In Commerce DateMonday, March 6, 2017

Trademark Owner History


Party NameBrighthouse Services, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressCharlotte, NC 28277

Party NameBrighthouse Services, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressCharlotte, NC 28277

Party NameBrighthouse Services, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressCharlotte, NC 28277

Trademark Events


Event DateEvent Description
Friday, February 2, 2024NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Friday, February 2, 2024REGISTERED - SEC. 8 (6-YR) ACCEPTED
Friday, February 2, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, November 28, 2023TEAS SECTION 8 RECEIVED
Monday, October 2, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, June 28, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, June 28, 2021TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, June 28, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, June 28, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, March 17, 2020CORRECTION UNDER SECTION 7 - PROCESSED
Tuesday, March 17, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, February 3, 2020TEAS SECTION 7 REQUEST RECEIVED
Tuesday, October 2, 2018REGISTERED-PRINCIPAL REGISTER
Tuesday, July 17, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 17, 2018PUBLISHED FOR OPPOSITION
Wednesday, June 27, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, June 11, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, June 11, 2018ASSIGNED TO EXAMINER
Monday, March 26, 2018TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED
Monday, March 26, 2018TEAS VOLUNTARY AMENDMENT RECEIVED
Tuesday, March 20, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, March 16, 2018NEW APPLICATION ENTERED