| Serial Number | 98382665 |
| Word Mark | PROTECT THE KEEP |
| Filing Date | Tuesday, January 30, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 7, 2025 |
| Registration Number | 7977812 |
| Registration Date | Tuesday, October 7, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 1, 2024 |
| Goods and Services | Consulting and information concerning insurance; Estate planning; Financial and investment services, namely, management and brokerage in the fields of stocks, bonds, options, commodities, futures and other securities, and the investment of funds of others; Financial and investment services, namely, asset and investment acquisition, consultation, advisory and development; Financial loan consultation; Financial planning and investment advisory services; Financial services rendered in connection with the issuance, receipt and transfer of lines of credit, namely, credit processing services; Financing and loan services; Loan financing; Providing information and advice in the field of finance, financial investments, financial valuations, and the financial aspects of retirement |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 30, 2024 |
| Primary Code | 036 |
| First Use Anywhere Date | Sunday, June 30, 2024 |
| First Use In Commerce Date | Sunday, June 30, 2024 |
| Party Name | Troy Asset Management, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Westlake, TX 72626 |
| Party Name | Troy Asset Management, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Plymouth, MN 55447 |
| Party Name | Troy Asset Management, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Plymouth, MN 55447 |
| Event Date | Event Description |
| Tuesday, January 30, 2024 | NEW APPLICATION ENTERED |
| Thursday, May 30, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, August 25, 2024 | ASSIGNED TO EXAMINER |
| Wednesday, September 11, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Sunday, August 25, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, October 1, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 1, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 26, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, April 22, 2025 | USE AMENDMENT FILED |
| Tuesday, April 22, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Friday, September 12, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Saturday, September 13, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, September 15, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, October 13, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, October 13, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, October 13, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, October 13, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, October 13, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, October 13, 2025 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Tuesday, October 7, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Monday, September 15, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, October 3, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, October 7, 2025 | REGISTERED-PRINCIPAL REGISTER |