PROTECT AND MAXIMIZE Trademark

Trademark Overview


On Wednesday, June 24, 2020, a trademark application was filed for PROTECT AND MAXIMIZE with the United States Patent and Trademark Office. The USPTO has given the PROTECT AND MAXIMIZE trademark a serial number of 90018554. The federal status of this trademark filing is FIFTH EXTENSION - GRANTED as of Thursday, March 21, 2024. This trademark is owned by TrueNorth Principals, L.C.. The PROTECT AND MAXIMIZE trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:

Insurance services for businesses, namely, providing comprehensive property and casualty insurance, risk management, underwriting in the field of life, health, accident, and disability; group life, health and disability insurance; insurance brokerage services; insurance claims administration; actuarial services; transportation risk management, namely, financial risk management for insurance purposes; information advisory and consultancy services all related to insurance and financial management; financial planning and consulting including employee pension plan administration and consultation services as well as individual retirement accounts (IRA's), including employer-sponsored IRA plans and qualified retirement plans; 401(k) plan design, installation, administration and fund management services; investment consultation, planning and management; estate planning and asset management; employee benefit plan consultation and administration; annuity underwriting; capital investment consult...

Business succession planning; Business consultation services in the field of human resources development and management
protect and maximize

General Information


Serial Number90018554
Word MarkPROTECT AND MAXIMIZE
Filing DateWednesday, June 24, 2020
Status734 - FIFTH EXTENSION - GRANTED
Status DateThursday, March 21, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 27, 2021

Trademark Statements


Goods and ServicesInsurance services for businesses, namely, providing comprehensive property and casualty insurance, risk management, underwriting in the field of life, health, accident, and disability; group life, health and disability insurance; insurance brokerage services; insurance claims administration; actuarial services; transportation risk management, namely, financial risk management for insurance purposes; information advisory and consultancy services all related to insurance and financial management; financial planning and consulting including employee pension plan administration and consultation services as well as individual retirement accounts (IRA's), including employer-sponsored IRA plans and qualified retirement plans; 401(k) plan design, installation, administration and fund management services; investment consultation, planning and management; estate planning and asset management; employee benefit plan consultation and administration; annuity underwriting; capital investment consultation; Devising and implementing wealth transfer strategies; Administration of executive benefits, namely, administration of employee benefit plans concerning insurance and finance
Goods and ServicesBusiness succession planning; Business consultation services in the field of human resources development and management

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, July 22, 2020
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, July 22, 2020
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameTrueNorth Principals, L.C.
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressCedar Rapids, IA 52401

Party NameTrueNorth Principals, L.C.
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressCedar Rapids, IA 52401

Trademark Events


Event DateEvent Description
Saturday, June 27, 2020NEW APPLICATION ENTERED
Wednesday, July 22, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, September 26, 2020ASSIGNED TO EXAMINER
Monday, September 28, 2020EXAMINERS AMENDMENT -WRITTEN
Monday, September 28, 2020EXAMINERS AMENDMENT E-MAILED
Monday, September 28, 2020NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, September 28, 2020EXAMINER'S AMENDMENT ENTERED
Friday, October 2, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, October 20, 2020WITHDRAWN FROM PUB - OG REVIEW QUERY
Wednesday, October 28, 2020PREVIOUS ALLOWANCE COUNT WITHDRAWN
Wednesday, November 18, 2020NON-FINAL ACTION WRITTEN
Wednesday, November 18, 2020NON-FINAL ACTION E-MAILED
Wednesday, November 18, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, May 18, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, May 18, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, May 19, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, June 23, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, July 7, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 27, 2021PUBLISHED FOR OPPOSITION
Tuesday, July 27, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 21, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, March 21, 2022SOU TEAS EXTENSION RECEIVED
Monday, March 21, 2022SOU EXTENSION 1 FILED
Monday, March 21, 2022SOU EXTENSION 1 GRANTED
Wednesday, March 23, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, September 20, 2022SOU TEAS EXTENSION RECEIVED
Tuesday, September 20, 2022SOU EXTENSION 2 FILED
Tuesday, September 20, 2022SOU EXTENSION 2 GRANTED
Thursday, September 22, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, March 21, 2023SOU TEAS EXTENSION RECEIVED
Tuesday, March 21, 2023SOU EXTENSION 3 FILED
Tuesday, March 21, 2023SOU EXTENSION 3 GRANTED
Thursday, March 23, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, September 21, 2023SOU TEAS EXTENSION RECEIVED
Thursday, September 21, 2023SOU EXTENSION 4 FILED
Thursday, September 21, 2023SOU EXTENSION 4 GRANTED
Saturday, September 23, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, March 21, 2024SOU TEAS EXTENSION RECEIVED
Thursday, March 21, 2024SOU EXTENSION 5 GRANTED
Thursday, March 21, 2024SOU EXTENSION 5 FILED
Friday, March 22, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, September 19, 2024TEAS STATEMENT OF USE RECEIVED