PROTECT AND MAXIMIZE Trademark

Trademark Overview


On Wednesday, June 24, 2020, a trademark application was filed for PROTECT AND MAXIMIZE with the United States Patent and Trademark Office. The USPTO has given the PROTECT AND MAXIMIZE trademark a serial number of 90018554. The federal status of this trademark filing is REGISTERED as of Tuesday, January 7, 2025. This trademark is owned by TrueNorth Principals, L.C.. The PROTECT AND MAXIMIZE trademark is filed in the Insurance & Financial Services category with the following description:

Insurance services for businesses, namely, providing comprehensive property and casualty insurance, risk management, underwriting in the field of life, health, accident, and disability; group life, health and disability insurance; insurance brokerage services; insurance claims administration; actuarial services; transportation risk management, namely, financial risk management for insurance purposes; information advisory and consultancy services all related to insurance and financial management; financial planning and consulting including employee pension plan administration and consultation services as well as individual retirement accounts (IRA's), including employer-sponsored IRA plans and qualified retirement plans; 401(k) plan design, installation, administration and fund management services; investment consultation, planning and management; estate planning and asset management; employee benefit plan consultation and administration; annuity underwriting; capital investment consult...
protect and maximize

General Information


Serial Number90018554
Word MarkPROTECT AND MAXIMIZE
Filing DateWednesday, June 24, 2020
Status700 - REGISTERED
Status DateTuesday, January 7, 2025
Registration Number7644660
Registration DateTuesday, January 7, 2025
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 27, 2021

Trademark Statements


Goods and ServicesInsurance services for businesses, namely, providing comprehensive property and casualty insurance, risk management, underwriting in the field of life, health, accident, and disability; group life, health and disability insurance; insurance brokerage services; insurance claims administration; actuarial services; transportation risk management, namely, financial risk management for insurance purposes; information advisory and consultancy services all related to insurance and financial management; financial planning and consulting including employee pension plan administration and consultation services as well as individual retirement accounts (IRA's), including employer-sponsored IRA plans and qualified retirement plans; 401(k) plan design, installation, administration and fund management services; investment consultation, planning and management; estate planning and asset management; employee benefit plan consultation and administration; annuity underwriting; capital investment consultation; Devising and implementing wealth transfer strategies; Administration of executive benefits, namely, administration of employee benefit plans concerning insurance and finance

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, July 22, 2020
Primary Code036
First Use Anywhere DateFriday, September 23, 2022
First Use In Commerce DateFriday, September 23, 2022

Trademark Owner History


Party NameTrueNorth Principals, L.C.
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressCedar Rapids, IA 52401

Party NameTrueNorth Principals, L.C.
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressCedar Rapids, IA 52401

Party NameTrueNorth Principals, L.C.
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressCedar Rapids, IA 52401

Trademark Events


Event DateEvent Description
Saturday, June 27, 2020NEW APPLICATION ENTERED
Wednesday, July 22, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, September 26, 2020ASSIGNED TO EXAMINER
Monday, September 28, 2020NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, September 28, 2020EXAMINERS AMENDMENT -WRITTEN
Monday, September 28, 2020EXAMINERS AMENDMENT E-MAILED
Monday, September 28, 2020EXAMINER'S AMENDMENT ENTERED
Friday, October 2, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, October 20, 2020WITHDRAWN FROM PUB - OG REVIEW QUERY
Wednesday, November 18, 2020NON-FINAL ACTION E-MAILED
Wednesday, October 28, 2020PREVIOUS ALLOWANCE COUNT WITHDRAWN
Wednesday, November 18, 2020NON-FINAL ACTION WRITTEN
Wednesday, November 18, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, May 18, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, May 18, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, May 19, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, July 27, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, June 23, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, July 7, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 27, 2021PUBLISHED FOR OPPOSITION
Tuesday, September 21, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, March 21, 2022SOU EXTENSION 1 GRANTED
Monday, March 21, 2022SOU TEAS EXTENSION RECEIVED
Monday, March 21, 2022SOU EXTENSION 1 FILED
Wednesday, March 23, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, September 20, 2022SOU TEAS EXTENSION RECEIVED
Tuesday, September 20, 2022SOU EXTENSION 2 FILED
Tuesday, September 20, 2022SOU EXTENSION 2 GRANTED
Thursday, September 21, 2023SOU EXTENSION 4 FILED
Thursday, September 22, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, March 21, 2023SOU TEAS EXTENSION RECEIVED
Tuesday, March 21, 2023SOU EXTENSION 3 FILED
Tuesday, March 21, 2023SOU EXTENSION 3 GRANTED
Thursday, March 23, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, September 21, 2023SOU TEAS EXTENSION RECEIVED
Thursday, September 21, 2023SOU EXTENSION 4 GRANTED
Saturday, September 23, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, March 21, 2024SOU TEAS EXTENSION RECEIVED
Thursday, March 21, 2024SOU EXTENSION 5 GRANTED
Thursday, March 21, 2024SOU EXTENSION 5 FILED
Thursday, September 19, 2024USE AMENDMENT FILED
Thursday, September 19, 2024TEAS STATEMENT OF USE RECEIVED
Sunday, November 24, 2024STATEMENT OF USE PROCESSING COMPLETE
Friday, March 22, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Sunday, November 24, 2024CASE ASSIGNED TO INTENT TO USE PARALEGAL
Saturday, December 14, 2024ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, December 14, 2024NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, January 7, 2025REGISTERED-PRINCIPAL REGISTER
Tuesday, January 7, 2025NOTICE OF REGISTRATION CONFIRMATION EMAILED