PRIVATE SELECTION Trademark

Trademark Overview


On Thursday, April 1, 2010, a trademark application was filed for PRIVATE SELECTION with the United States Patent and Trademark Office. The USPTO has given the PRIVATE SELECTION trademark a serial number of 85004340. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, February 11, 2023. This trademark is owned by The Kroger Co. of Michigan. The PRIVATE SELECTION trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:

Cookies; candy; [licorice,] crackers; ice cream; pies, namely, fruit pies and crème pies; cheesecake; tarts; [ pizza; ] bread [ and rolls; ] salsa; condiments, namely, mustard and vinegar; spices; salt, namely, sea salt; sugar; tea; coffee; [pancake mix;] pancake syrup; frozen meals, namely, pizza and pasta

Cheese; shrimp; [ lobster; ] veal; [ lamb; ] turkey; sliced meats; [prepared meals consisting primarily of beef, pork, and turkey;] frozen vegetables; frozen fruit; frozen desserts and novelties, namely, cakes and sweet goods; [ chicken, fish, and vegetable frozen appetizers; ] frozen seafood; [ fruit-based filling for bakery items; ] fruit preserves, namely, [ marmalade; ] processed olives; olive oil and dipping oil
private selection

General Information


Serial Number85004340
Word MarkPRIVATE SELECTION
Filing DateThursday, April 1, 2010
Status800 - REGISTERED AND RENEWED
Status DateSaturday, February 11, 2023
Registration Number4254353
Registration DateTuesday, December 4, 2012
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, August 24, 2010

Trademark Statements


Goods and ServicesCookies; candy; [licorice,] crackers; ice cream; pies, namely, fruit pies and crème pies; cheesecake; tarts; [ pizza; ] bread [ and rolls; ] salsa; condiments, namely, mustard and vinegar; spices; salt, namely, sea salt; sugar; tea; coffee; [pancake mix;] pancake syrup; frozen meals, namely, pizza and pasta
Description of MarkThe mark consists of the words "PRIVATE SELECTION" in white lettering against a dark brown background. Light brown colored leaves appear both above and below the words. The words and leaves are entirely enclosed within a four leaf clover shape with a tan border.
Goods and ServicesCheese; shrimp; [ lobster; ] veal; [ lamb; ] turkey; sliced meats; [prepared meals consisting primarily of beef, pork, and turkey;] frozen vegetables; frozen fruit; frozen desserts and novelties, namely, cakes and sweet goods; [ chicken, fish, and vegetable frozen appetizers; ] frozen seafood; [ fruit-based filling for bakery items; ] fruit preserves, namely, [ marmalade; ] processed olives; olive oil and dipping oil
Indication of Colors claimedThe color(s) dark brown, light brown, tan, and white is/are claimed as a feature of the mark.

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, April 6, 2010
Primary Code029
First Use Anywhere DateTuesday, August 23, 2011
First Use In Commerce DateTuesday, August 23, 2011

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, April 6, 2010
Primary Code030
First Use Anywhere DateWednesday, August 3, 2011
First Use In Commerce DateTuesday, August 23, 2011

Trademark Owner History


Party NameThe Kroger Co. of Michigan
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNovi, MI 48375

Party NameThe Kroger Co. of Michigan
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNovi, MI 48375

Party NameThe Kroger Co. of Michigan
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNovi, MI 48375

Trademark Events


Event DateEvent Description
Saturday, February 11, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Saturday, February 11, 2023REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, February 11, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, February 9, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, July 25, 2022TEAS SECTION 8 & 9 RECEIVED
Saturday, December 4, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, August 30, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, August 30, 2018REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, August 30, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, August 21, 2018TEAS SECTION 8 & 15 RECEIVED
Tuesday, January 30, 2018NOTICE OF SUIT
Monday, December 4, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, December 4, 2012REGISTERED-PRINCIPAL REGISTER
Wednesday, October 31, 2012NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, October 30, 2012LAW OFFICE REGISTRATION REVIEW COMPLETED
Thursday, October 25, 2012ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, October 18, 2012STATEMENT OF USE PROCESSING COMPLETE
Tuesday, October 16, 2012USE AMENDMENT FILED
Tuesday, October 16, 2012TEAS STATEMENT OF USE RECEIVED
Saturday, March 24, 2012NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, March 23, 2012SOU EXTENSION 3 GRANTED
Thursday, March 22, 2012SOU EXTENSION 3 FILED
Thursday, March 22, 2012TEAS EXTENSION RECEIVED
Wednesday, August 31, 2011NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, August 30, 2011SOU EXTENSION 2 GRANTED
Monday, August 29, 2011SOU EXTENSION 2 FILED
Tuesday, August 30, 2011CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, August 29, 2011TEAS EXTENSION RECEIVED
Saturday, March 26, 2011NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, March 24, 2011SOU EXTENSION 1 GRANTED
Thursday, March 24, 2011SOU EXTENSION 1 FILED
Thursday, March 24, 2011TEAS EXTENSION RECEIVED
Tuesday, October 19, 2010NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, August 24, 2010OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 24, 2010PUBLISHED FOR OPPOSITION
Thursday, July 22, 2010LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, July 22, 2010ASSIGNED TO LIE
Tuesday, July 6, 2010APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, June 25, 2010TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, June 25, 2010CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, June 25, 2010TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, May 10, 2010NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, May 10, 2010NON-FINAL ACTION E-MAILED
Monday, May 10, 2010NON-FINAL ACTION WRITTEN
Thursday, May 6, 2010ASSIGNED TO EXAMINER
Wednesday, April 7, 2010NOTICE OF DESIGN SEARCH CODE MAILED
Tuesday, April 6, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, April 5, 2010NEW APPLICATION ENTERED