| Serial Number | 86251519 |
| Word Mark | PRIORITY |
| Filing Date | Monday, April 14, 2014 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Tuesday, May 26, 2020 |
| Registration Number | 4655712 |
| Registration Date | Tuesday, December 16, 2014 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 30, 2014 |
| Description of Mark | The mark consists of the wording "PRIORITY" within a rectangle with curved sides and an outline. There is a check mark in the letter "O". |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Automobile dealerships; automobile dealerships featuring new and used vehicles; retail store services featuring new and used vehicles, namely automobiles, trucks, vans and structural parts thereof; providing information about new and used vehicles for sale by means of the Internet |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 28, 2014 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, September 30, 1999 |
| First Use In Commerce Date | Thursday, September 30, 1999 |
| Party Name | LITHIA VIRGINIA HOLDING, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | MEDFORD, OR 97501 |
| Party Name | Priority Auto Group, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Chesapeake, VA 23320 |
| Party Name | Priority Auto Group, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Chesapeake, VA 23320 |
| Party Name | Priority Auto Group, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Chesapeake, VA 23320 |
| Event Date | Event Description |
| Saturday, December 16, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, December 13, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, May 26, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Tuesday, May 26, 2020 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, May 26, 2020 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Thursday, April 30, 2020 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Tuesday, April 28, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, March 3, 2020 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, December 16, 2019 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, December 16, 2014 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 30, 2014 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 30, 2014 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 10, 2014 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, August 22, 2014 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, August 20, 2014 | ASSIGNED TO LIE |
| Tuesday, August 12, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, August 5, 2014 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, August 5, 2014 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, August 5, 2014 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, July 28, 2014 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, July 28, 2014 | NON-FINAL ACTION E-MAILED |
| Monday, July 28, 2014 | NON-FINAL ACTION WRITTEN |
| Wednesday, July 23, 2014 | ASSIGNED TO EXAMINER |
| Tuesday, April 29, 2014 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, April 28, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, April 17, 2014 | NEW APPLICATION ENTERED |