PRINCIPLE CHOICE Trademark

Trademark Overview


On Wednesday, July 9, 2025, a trademark application was filed for PRINCIPLE CHOICE with the United States Patent and Trademark Office. The USPTO has given the PRINCIPLE CHOICE trademark a serial number of 99274073. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Tuesday, February 24, 2026. This trademark is owned by PRINCIPLE CHOICE SOLUTIONS, LLC. The PRINCIPLE CHOICE trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, Computer & Software Services & Scientific Services, Medical & Beauty Services & Agricultural Services, Personal, and Legal & Social Services categories with the following description:

Financial consultancy services in the area of healthcare

Technical consulting in the field of artificial intelligence (AI) software customization; Advanced product research in the field of artificial intelligence (AI); Research in the field of artificial intelligence (AI) technology; Technology consultation in the field of artificial intelligence (AI); Consultancy in the field of artificial intelligence (AI) technology; Design and development of computer software for artificial intelligence (AI) technology, cloud computing, cloud storage of data; Consulting services in the field of cloud computing; Cloud computing featuring artificial intelligence (AI) technology, cloud computing, and cloud data storage software for use in the field of healthcareartificial intelligence (AI), technology, cloud computing, cloud storage of data; Computer security services, namely, enforcing, restricting and controlling access privileges of users of computing resources for cloud, mobile or network resources based on assigned credentials

Home health care services; home health care services, namely, psychiatric, wound care, skilled nursing, physical therapy, occupational therapy, speech therapy, medical social work for ensurinig access to personalized care coordination, emotional support, and essential health resources, and in the nature of counseling in the field of mental health and wellness, and home health care services provided by home health aide services; Psychiatric services; Medical care; Home nursing aid services; Home-visit nursing care; Physical therapy; Home health care services, namely, physical therapy; Occupational therapy; Occupational therapy services; Speech therapy; Speech therapy services; Speech and language therapy services

Medical social work services in the nature of providing case management services, namely, coordinating medical services for home-based patients

Medical billing support services; Medical billing; Outsource service provider in the field of medical billing; Medical claims management services, namely, receiving, data entering, and re-pricing of transactions that are originated by physicians, hospitals, and ancillary medical care providers; Providing on-line referrals in the fields of medical and surgical specialists, medical labs, emergency departments, and hospitals; Doctor referrals; Physician referrals; Dentist referrals; Medical records coding services for others in the nature of assignment of diagnostic and procedural codes for purposes of reimbursement from insurance; Consulting services, namely, to employers, community organizations, brokers and beneficiaries, related to consumer information regarding health care plan options, products and programs in the field of managed care and state and federal medical care programs; Operation of telephone call centers for others; Management of telephone call centers for others
principle choice

General Information


Serial Number99274073
Word MarkPRINCIPLE CHOICE
Filing DateWednesday, July 9, 2025
Status661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED
Status DateTuesday, February 24, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesFinancial consultancy services in the area of healthcare
Goods and ServicesTechnical consulting in the field of artificial intelligence (AI) software customization; Advanced product research in the field of artificial intelligence (AI); Research in the field of artificial intelligence (AI) technology; Technology consultation in the field of artificial intelligence (AI); Consultancy in the field of artificial intelligence (AI) technology; Design and development of computer software for artificial intelligence (AI) technology, cloud computing, cloud storage of data; Consulting services in the field of cloud computing; Cloud computing featuring artificial intelligence (AI) technology, cloud computing, and cloud data storage software for use in the field of healthcareartificial intelligence (AI), technology, cloud computing, cloud storage of data; Computer security services, namely, enforcing, restricting and controlling access privileges of users of computing resources for cloud, mobile or network resources based on assigned credentials
Goods and ServicesHome health care services; home health care services, namely, psychiatric, wound care, skilled nursing, physical therapy, occupational therapy, speech therapy, medical social work for ensurinig access to personalized care coordination, emotional support, and essential health resources, and in the nature of counseling in the field of mental health and wellness, and home health care services provided by home health aide services; Psychiatric services; Medical care; Home nursing aid services; Home-visit nursing care; Physical therapy; Home health care services, namely, physical therapy; Occupational therapy; Occupational therapy services; Speech therapy; Speech therapy services; Speech and language therapy services
Goods and ServicesMedical social work services in the nature of providing case management services, namely, coordinating medical services for home-based patients
Goods and ServicesMedical billing support services; Medical billing; Outsource service provider in the field of medical billing; Medical claims management services, namely, receiving, data entering, and re-pricing of transactions that are originated by physicians, hospitals, and ancillary medical care providers; Providing on-line referrals in the fields of medical and surgical specialists, medical labs, emergency departments, and hospitals; Doctor referrals; Physician referrals; Dentist referrals; Medical records coding services for others in the nature of assignment of diagnostic and procedural codes for purposes of reimbursement from insurance; Consulting services, namely, to employers, community organizations, brokers and beneficiaries, related to consumer information regarding health care plan options, products and programs in the field of managed care and state and federal medical care programs; Operation of telephone call centers for others; Management of telephone call centers for others

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, July 9, 2025
Primary Code035
First Use Anywhere DateSunday, December 31, 2023
First Use In Commerce DateSunday, December 31, 2023

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, July 9, 2025
Primary Code036
First Use Anywhere DateSunday, December 31, 2023
First Use In Commerce DateSunday, December 31, 2023

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, July 9, 2025
Primary Code042
First Use Anywhere DateSunday, December 31, 2023
First Use In Commerce DateSunday, December 31, 2023

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, July 9, 2025
Primary Code044
First Use Anywhere DateSunday, December 31, 2023
First Use In Commerce DateSunday, December 31, 2023

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, February 23, 2026
Primary Code045
First Use Anywhere DateSunday, December 31, 2023
First Use In Commerce DateSunday, December 31, 2023

Trademark Owner History


Party NamePRINCIPLE CHOICE SOLUTIONS, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressOklahoma City, OK 73135
US

Trademark Events


Event DateEvent Description
Wednesday, July 9, 2025NEW APPLICATION ENTERED
Wednesday, July 9, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, July 9, 2025APPLICATION FILING RECEIPT MAILED
Wednesday, November 26, 2025ASSIGNED TO EXAMINER
Wednesday, November 26, 2025NON-FINAL ACTION WRITTEN
Wednesday, November 26, 2025NON-FINAL ACTION E-MAILED
Wednesday, November 26, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, December 8, 2025ASSIGNED TO EXAMINER
Monday, February 23, 2026TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, February 23, 2026CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, February 24, 2026TEAS/EMAIL CORRESPONDENCE ENTERED