| Serial Number | 88179614 |
| Word Mark | PRIMM VALLEY |
| Filing Date | Friday, November 2, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 24, 2019 |
| Registration Number | 5866039 |
| Registration Date | Tuesday, September 24, 2019 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 9, 2019 |
| Section 2(f) Limitation Statement | PRIMM has become distinctive of the goods/services through the applicant's substantially exclusive and continuous use of the mark in commerce that the U.S. Congress may lawfully regulate for at least the five years immediately before the date of this statement. |
| Goods and Services | Retail store services featuring a wide variety of consumer products of others; Customer loyalty services, namely, administration of customer loyalty programs featuring loyalty coupons and loyalty points that provide discounts and complimentary awards on goods and services through membership |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, November 18, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, April 30, 2001 |
| First Use In Commerce Date | Monday, April 30, 2001 |
| Party Name | AFFINITY INTERACTIVE |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | LAS VEGAS, NV 89135 |
| Party Name | Affinity Gaming |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Las Vegas, NV 89135 |
| Party Name | Affinity Gaming |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Las Vegas, NV 89135 |
| Party Name | Affinity Gaming |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Las Vegas, NV 89135 |
| Event Date | Event Description |
| Wednesday, March 8, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, January 27, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, September 24, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 9, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 9, 2019 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 19, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, June 3, 2019 | ASSIGNED TO LIE |
| Monday, May 20, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, May 18, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, May 17, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, May 17, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, February 13, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, February 13, 2019 | NON-FINAL ACTION E-MAILED |
| Wednesday, February 13, 2019 | NON-FINAL ACTION WRITTEN |
| Friday, February 8, 2019 | ASSIGNED TO EXAMINER |
| Sunday, November 18, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 6, 2018 | NEW APPLICATION ENTERED |