PRIMM VALLEY Trademark

Trademark Overview


On Friday, November 2, 2018, a trademark application was filed for PRIMM VALLEY with the United States Patent and Trademark Office. The USPTO has given the PRIMM VALLEY trademark a serial number of 88179614. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Friday, December 12, 2025. This trademark is owned by Affinity Gaming. The PRIMM VALLEY trademark is filed in the Advertising, Business and Retail Services category with the following description:

Retail store services featuring a wide variety of consumer products of others; Customer loyalty services, namely, administration of customer loyalty programs featuring loyalty coupons and loyalty points that provide discounts and complimentary awards on goods and services through membership
primm valley

General Information


Serial Number88179614
Word MarkPRIMM VALLEY
Filing DateFriday, November 2, 2018
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateFriday, December 12, 2025
Registration Number5866039
Registration DateTuesday, September 24, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 9, 2019

Trademark Statements


Goods and ServicesRetail store services featuring a wide variety of consumer products of others; Customer loyalty services, namely, administration of customer loyalty programs featuring loyalty coupons and loyalty points that provide discounts and complimentary awards on goods and services through membership
Section 2(f) Limitation StatementPRIMM has become distinctive of the goods/services through the applicant's substantially exclusive and continuous use of the mark in commerce that the U.S. Congress may lawfully regulate for at least the five years immediately before the date of this statement.

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateSunday, November 18, 2018
Primary Code035
First Use Anywhere DateMonday, April 30, 2001
First Use In Commerce DateMonday, April 30, 2001

Trademark Owner History


Party NameAFFINITY INTERACTIVE
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressLAS VEGAS, NV 89135

Party NameAffinity Gaming
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLas Vegas, NV 89135

Party NameAffinity Gaming
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLas Vegas, NV 89135

Party NameAffinity Gaming
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLas Vegas, NV 89135

Trademark Events


Event DateEvent Description
Tuesday, November 6, 2018NEW APPLICATION ENTERED
Sunday, November 18, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, February 8, 2019ASSIGNED TO EXAMINER
Wednesday, February 13, 2019NON-FINAL ACTION WRITTEN
Wednesday, February 13, 2019NON-FINAL ACTION E-MAILED
Wednesday, February 13, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, May 17, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, May 17, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, May 18, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, May 20, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, June 3, 2019ASSIGNED TO LIE
Wednesday, June 19, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 9, 2019PUBLISHED FOR OPPOSITION
Tuesday, July 9, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 24, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, January 27, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, March 8, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, July 15, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, July 15, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, July 15, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, July 16, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, September 6, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, September 6, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, September 6, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, September 6, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, September 6, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, September 24, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, August 20, 2025TEAS SECTION 8 & 15 RECEIVED
Tuesday, December 2, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, December 12, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, December 12, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED