| Serial Number | 74148606 |
| Word Mark | PRIME OPTION |
| Filing Date | Monday, March 18, 1991 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Saturday, June 18, 2005 |
| Registration Number | 2189510 |
| Registration Date | Tuesday, September 15, 1998 |
| Mark Drawing | 3T15 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 12, 1992 |
| Description of Mark | The dotted lines around the mark in the drawing represent the placement of the mark on the credit cards. |
| Goods and Services | credit card services |
| Lining/Stippling Statement | The lining in the drawing depicts the colors dark green and light green within the words "PRIME OPTION". |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, June 18, 2005 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, January 31, 1994 |
| First Use In Commerce Date | Monday, January 31, 1994 |
| Party Name | MOUNTAINWEST FINANCIAL CORPORATION |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | SANDY, UT 84070 |
| Party Name | MOUNTAINWEST FINANCIAL CORPORATION |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | SANDY, UT 84070 |
| Party Name | SEARS CONSUMER FINANCIAL CORPORATION |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Riverwoods, IL 60015 |
| Party Name | SEARS CONSUMER FINANCIAL CORPORATION |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Riverwoods, IL 60015 |
| Party Name | MountainWest Financial Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10006 |
| Event Date | Event Description |
| Saturday, June 18, 2005 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, January 21, 2003 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, September 15, 1998 | REGISTERED-PRINCIPAL REGISTER |
| Friday, July 24, 1998 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, June 26, 1998 | ASSIGNED TO EXAMINER |
| Tuesday, March 24, 1998 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, March 24, 1998 | USE AMENDMENT FILED |
| Tuesday, October 7, 1997 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, August 13, 1997 | OPPOSITION TERMINATED NO. 999999 |
| Wednesday, August 13, 1997 | OPPOSITION DISMISSED NO. 999999 |
| Thursday, August 6, 1992 | OPPOSITION INSTITUTED NO. 999999 |
| Tuesday, May 12, 1992 | PUBLISHED FOR OPPOSITION |
| Friday, April 10, 1992 | NOTICE OF PUBLICATION |
| Tuesday, August 13, 1991 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, August 2, 1991 | EXAMINER'S AMENDMENT MAILED |
| Monday, July 15, 1991 | ASSIGNED TO EXAMINER |
| Wednesday, June 26, 1991 | ASSIGNED TO EXAMINER |