| Serial Number | 85082242 |
| Word Mark | PRIMARY ADVANTAGE |
| Filing Date | Monday, July 12, 2010 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Saturday, January 22, 2022 |
| Registration Number | 4032554 |
| Registration Date | Tuesday, September 27, 2011 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 14, 2010 |
| Goods and Services | Organization and administration of health care benefit plans and health care service plans; insurance services, namely, claims administration of health care benefit plans and health care service plans; insurance underwriting in the field of health care; organization and administration of pre-paid health care plans; organization and administration of networks of preferred health care providers |
| Goods and Services | Health care cost management services for health care benefit plans and health care service plans of others; health care utilization management services; health care utilization, review and cost containment services |
| Goods and Services | Managed health care services; health care in the nature of health maintenance organizations (HMOs), preferred provider organizations (PPOs) and consumer directed health plans |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 15, 2010 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, March 1, 2011 |
| First Use In Commerce Date | Tuesday, March 1, 2011 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 15, 2010 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, March 1, 2011 |
| First Use In Commerce Date | Tuesday, March 1, 2011 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 15, 2010 |
| Primary Code | 044 |
| First Use Anywhere Date | Tuesday, March 1, 2011 |
| First Use In Commerce Date | Tuesday, March 1, 2011 |
| Party Name | UNITEDHEALTH GROUP INCORPORATED |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Eden Prairie, MN 55344 |
| Party Name | UnitedHealth Group Incorporated |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Minnetonka, MN 55343 |
| Party Name | UnitedHealth Group Incorporated |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Minnetonka, MN 55343 |
| Party Name | UnitedHealth Group Incorporated |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Minnetonka, MN 55343 |
| Event Date | Event Description |
| Thursday, July 15, 2010 | NEW APPLICATION ENTERED |
| Monday, October 25, 2010 | ASSIGNED TO EXAMINER |
| Monday, October 25, 2010 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, July 15, 2010 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 14, 2010 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 8, 2011 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, August 8, 2011 | TEAS STATEMENT OF USE RECEIVED |
| Monday, August 22, 2011 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, August 23, 2011 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, November 5, 2010 | ASSIGNED TO LIE |
| Friday, November 5, 2010 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, December 14, 2010 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Friday, June 17, 2011 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, August 8, 2011 | USE AMENDMENT FILED |
| Tuesday, September 27, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Monday, June 17, 2013 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, November 1, 2016 | TEAS SECTION 8 & 15 RECEIVED |
| Saturday, January 7, 2017 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, January 21, 2017 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, August 23, 2011 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, August 25, 2011 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Friday, August 26, 2011 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Wednesday, September 4, 2013 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, September 4, 2013 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, September 27, 2016 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, September 27, 2017 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, August 12, 2021 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, January 22, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, January 21, 2017 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Sunday, September 27, 2020 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Sunday, January 23, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Saturday, January 22, 2022 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Saturday, January 22, 2022 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, February 1, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, February 1, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, February 1, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, July 31, 2025 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Thursday, July 31, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, July 31, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, July 31, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, July 31, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, February 1, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, February 1, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, July 31, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |