| Serial Number | 85770082 |
| Word Mark | PRIMA HORCHATA ¡CONSIENTE A TU FAMILIA! INUEVA! NO NECESITA AZUCAR |
| Filing Date | Friday, November 2, 2012 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, January 2, 2024 |
| Registration Number | 4405914 |
| Registration Date | Tuesday, September 24, 2013 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 9, 2013 |
| Description of Mark | The mark consists of a design including the stylized word "PRIMA" in blue letters with a white oval background a blue lower border; underneath is the word "HORCHATA" in white letters on a blue background and a white trim. A human face in white on a background of white and red leaves above a blue scroll with red marks appears on the white oval background above the word "PRIMA". A young lady in peach, with black hair, brown and white eyes, white teeth, and red lipstick is positioned in the center of a blue circular background wearing a red blouse and a red skirt with a blue band on her waist. The blouse has a yellow collar yoke and yellow sleeve border with red flowers, separated by green dots. The young lady is wearing a blue head band with a red flower and is holding a white pitcher of liquid. The Spanish phrase "¡CONSIENTE A TU FAMILIA!", with introductory and concluding exclamation marks, appears in stylized white letters on the lower border of the blue circular background. A blue lace pattern is found above the upper portions of the blue circular background. The design is placed on a larger blue background with upper and lower dark blue borders and a row of white diamonds between the borders and the background. A dark blue circle with the words "NO NECESITA" in white and the word "AZUCAR" in yellow appears to the left of the design. An oval red insert with a yellow border and the word "NUEVA" in white letters with introductory and concluding exclamation marks is located above the design. |
| Indication of Colors claimed | The color(s) black, blue, red, brown, yellow, green, white, and peach is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "PRIMA" and "HORCHATA" and "CONSIENTE A TU FAMILIA" and "NUEVA" and "NO NECESITA AZUCAR" in the mark is "COUSIN" and "RICE WATER" and "PAMPER YOUR FAMILY" and "NEW" and "NO SUGAR NEEDED". |
| NOT AVAILABLE | "HORCHATA", "NUEVA" AND "NO NECESITA AZUCAR" |
| Goods and Services | [ Powders for making beverages, namely, fruit drinks; ] rice water and non-alcoholic rice-based beverages not being milk substitutes |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 8, 2012 |
| Primary Code | 032 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | TRANSFORMA METAL. S.A. DE C.V. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 85 - NOT AVAILABLE |
| Address | VERACRUZ 91919 MX |
| Party Name | EMPACADORA Y COMERCIALIZADORA DE PRODUCTOS BÁSICOS MÉXICO, S.A.P.I. DE C.V. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | ECATEPEC, EDO. DE MEX. 55540 MX |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | Veracruz 94230 MX |
| Party Name | NOT AVAILABLE |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 01 - Individual |
| Address | Veracruz 94230 MX |
| Party Name | Industrializadora De Productos Agricolas De La Cuenca Del Papaloapan, S.A. De C.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | TresValles, Veracruz 95300 MX |
| Party Name | Industrializadora De Productos Agricolas De La Cuenca Del Papaloapan, S.A. De C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | TresValles, Veracruz 95300 MX |
| Event Date | Event Description |
| Tuesday, November 6, 2012 | NEW APPLICATION ENTERED |
| Thursday, November 8, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, November 9, 2012 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Saturday, March 2, 2013 | ASSIGNED TO EXAMINER |
| Tuesday, March 12, 2013 | NON-FINAL ACTION WRITTEN |
| Tuesday, March 12, 2013 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 12, 2013 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, May 8, 2013 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, May 13, 2013 | ASSIGNED TO LIE |
| Thursday, May 16, 2013 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, May 16, 2013 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, May 28, 2013 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, May 28, 2013 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, May 28, 2013 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, May 28, 2013 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, May 28, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 5, 2013 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, June 19, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, June 19, 2013 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, July 9, 2013 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 9, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 24, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, January 14, 2015 | CANCELLATION INSTITUTED NO. 999999 |
| Monday, March 7, 2016 | CANCELLATION TERMINATED NO. 999999 |
| Monday, March 7, 2016 | CANCELLATION DENIED NO. 999999 |
| Monday, March 7, 2016 | TTAB RELEASE CASE TO TRADEMARKS |
| Wednesday, April 27, 2016 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, September 24, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, February 14, 2019 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Thursday, February 14, 2019 | WITHDRAWAL OF ATTORNEY GRANTED |
| Thursday, February 14, 2019 | TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED |
| Thursday, February 28, 2019 | REVIEW OF CORRESPONDENCE COMPLETE - INFORMATION MADE OF RECORD |
| Thursday, June 6, 2019 | TEAS SECTION 8 & 15 RECEIVED |
| Saturday, July 20, 2019 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, July 20, 2019 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, July 20, 2019 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, September 24, 2022 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, July 5, 2023 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, January 2, 2024 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, January 2, 2024 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Tuesday, January 2, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, January 2, 2024 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Thursday, August 21, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |