| Serial Number | 99239603 |
| Word Mark | PRIETO |
| Filing Date | Tuesday, June 17, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, December 2, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 2, 2025 |
| Goods and Services | Distributorships in the field of automotive and vehicle sales and leases; Providing sales leads for the automotive finance and insurance industries; Advertising, marketing and promotional services for automotive dealerships; Fleet management services in the nature of tracking of fleet vehicles for commercial purposes; Providing purchase advisory and consulting services to consumers for the purchase of vehicles, including automotive vehicles |
| Description of Mark | The mark consists of a stylized shield with a canine looking to the left and the word "PRIETO" above the canine in the color white. The background within the shield is generally bisected horizontally, with the upper portion being blue and the lower portion being green. The canine is white outlined in black. The shield is outlined first in white and then in black. The shield has a black crown with three protrusions extending from the crown in a vertical direction with a thin white line below. |
| Indication of Colors claimed | The color(s) blue, green, white and black is/are claimed as a feature of the mark. |
| Goods and Services | Automotive maintenance services; Automotive maintenance and repair; Automotive collision repair services; Automotive maintenance services, namely, automotive upgrading; Automotive oil change services; Vehicle painting; Maintenance, servicing, and repair of land vehicles; Maintenance and repair of electric vehicles; Maintenance of vehicles and machines; Maintenance, servicing and repair of vehicles; Motor vehicle maintenance; Maintenance and repair of vehicles; Consultancy relating to vehicle repair; Repair and maintenance of electric vehicles; Repair or maintenance of two-wheeled motor vehicles |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 17, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, June 28, 2023 |
| First Use In Commerce Date | Wednesday, June 28, 2023 |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 17, 2025 |
| Primary Code | 037 |
| First Use Anywhere Date | Wednesday, June 28, 2023 |
| First Use In Commerce Date | Wednesday, June 28, 2023 |
| Party Name | Prieto Automotive |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Sonora, CA 95370 |
| Party Name | Prieto Automotive |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Sonora, CA 95370 |
| Event Date | Event Description |
| Tuesday, June 17, 2025 | NEW APPLICATION ENTERED |
| Tuesday, June 17, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, October 27, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, October 27, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, November 5, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, November 5, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, November 5, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, November 5, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, November 5, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, November 5, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 26, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 2, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 2, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |