PRIDE STARTS HERE. Trademark

Trademark Overview


On Tuesday, August 23, 2016, a trademark application was filed for PRIDE STARTS HERE. with the United States Patent and Trademark Office. The USPTO has given the PRIDE STARTS HERE. trademark a serial number of 87148091. The federal status of this trademark filing is CANCELLED - SECTION 7 as of Friday, July 14, 2023. This trademark is owned by The Beer Institute, Inc.. The PRIDE STARTS HERE. trademark is filed in the Advertising, Business and Retail Services category with the following description:

Trade association services, namely, promoting the interests of the U.S. beer industry
pride starts here.

General Information


Serial Number87148091
Word MarkPRIDE STARTS HERE.
Filing DateTuesday, August 23, 2016
Status711 - CANCELLED - SECTION 7
Status DateFriday, July 14, 2023
Registration Number5215373
Registration DateTuesday, May 30, 2017
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 10, 2017

Trademark Statements


Goods and ServicesTrade association services, namely, promoting the interests of the U.S. beer industry

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code1 - Sec. 7(d) - Entire Registration
Class Status DateFriday, July 14, 2023
Primary Code035
First Use Anywhere DateTuesday, September 6, 2016
First Use In Commerce DateTuesday, September 6, 2016

Trademark Owner History


Party NameThe Beer Institute, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWashington, DC 20001

Party NameThe Beer Institute, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWashington, DC 20001

Party NameThe Beer Institute, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWashington, DC 20001

Trademark Events


Event DateEvent Description
Saturday, July 15, 2023NOTICE OF CANCELLATION SEC. 7 SURRENDER EMAILED
Friday, July 14, 2023CANCELLED SECTION 7-TOTAL
Thursday, June 29, 2023REQUEST FOR SECT 7 TOTAL SURRENDER FILED
Thursday, June 29, 2023TEAS SECTION 7 SURRENDER RECEIVED
Tuesday, April 4, 2023POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Tuesday, April 4, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, September 23, 2022TEAS SECTION 8 & 15 RECEIVED
Monday, May 30, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, May 30, 2017REGISTERED-PRINCIPAL REGISTER
Tuesday, April 25, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, April 24, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, March 25, 2017STATEMENT OF USE PROCESSING COMPLETE
Wednesday, March 8, 2017USE AMENDMENT FILED
Wednesday, March 22, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, March 8, 2017TEAS STATEMENT OF USE RECEIVED
Wednesday, March 8, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, January 10, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 10, 2017PUBLISHED FOR OPPOSITION
Wednesday, December 21, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 6, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, December 2, 2016ASSIGNED TO EXAMINER
Monday, August 29, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, August 26, 2016NEW APPLICATION ENTERED