| Serial Number | 78010243 |
| Word Mark | PRICEPLAY |
| Filing Date | Friday, May 26, 2000 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 2, 2012 |
| Registration Number | 2473787 |
| Registration Date | Tuesday, July 31, 2001 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 8, 2001 |
| Goods and Services | Computerized online retail store services featuring a full line of consumer products and services which allow consumers to participate in activities such as video games, puzzles and contests to determine the purchase price of the goods and services |
| Pseudo Mark | PRICE PLAY |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 2, 2012 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, May 18, 2000 |
| First Use In Commerce Date | Thursday, May 18, 2000 |
| Party Name | PRICEPLAY, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | IRVINE, CA 92602 |
| Party Name | ADAM SAPPO, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | IRVINE, CA 82602 |
| Party Name | HomeGopher, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Tustin, CA 92780 |
| Party Name | HomeGopher, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Tustin, CA 92780 |
| Party Name | HomeGopher, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Tustin, CA 92780 |
| Event Date | Event Description |
| Friday, March 2, 2012 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Thursday, June 28, 2007 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, May 30, 2007 | RESPONSE RECEIVED TO POST REG. ACTION - SEC. 8 & 15 |
| Wednesday, May 30, 2007 | PAPER RECEIVED |
| Wednesday, May 30, 2007 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, April 30, 2007 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Thursday, March 15, 2007 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Thursday, March 15, 2007 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, March 5, 2007 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, March 5, 2007 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, February 12, 2007 | CASE FILE IN TICRS |
| Wednesday, April 12, 2006 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, September 26, 2002 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, July 31, 2001 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 8, 2001 | PUBLISHED FOR OPPOSITION |
| Wednesday, April 25, 2001 | NOTICE OF PUBLICATION |
| Thursday, November 16, 2000 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, November 3, 2000 | EXAMINER'S AMENDMENT MAILED |
| Thursday, October 12, 2000 | NON-FINAL ACTION MAILED |
| Friday, September 29, 2000 | ASSIGNED TO EXAMINER |