| Serial Number | 98507825 |
| Word Mark | PRICELESS |
| Filing Date | Thursday, April 18, 2024 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 4, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 4, 2025 |
| Description of Mark | The mark consists of a red circle that overlaps with a yellow circle positioned to its right, and where these two circles overlap/intersect is colored orange. Also, positioned to the right of the overlapping circles design is the stylized, white wording "PRICELESS". The unenclosed black space that appears in mark drawing is background only, and is not being claimed as a feature of the mark. |
| Indication of Colors claimed | The color(s) red, yellow, orange and white is/are claimed as a feature of the mark. |
| Goods and Services | Promoting the cultural events, charitable events, sporting events, travel experiences, fine dining events, festivals, award shows, and special events of others; promoting the charitable services of others, namely, providing cardholders and merchants with information about various charities for the purpose of making donations to charities; promoting the goods and services of others by means of advertisements and promotions in connection with the use of credit and debit cards; contests and incentive award programs to promote the sale of products and services of others; provision of an online marketplace for buyers and sellers of downloadable digital goods and media authenticated by non-fungible tokens (NFTs); promoting the goods and services of others by means of coupons, discounts, advertisements, rewards, incentives and loyalty programs in the metaverse and other virtual worlds, generated in connection with the use of credit and debit cards; promoting the cultural events, charitable events, sporting events, travel experiences, fine dining events, festivals, award shows, and special events of others in the metaverse and other virtual worlds |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 18, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, April 30, 2021 |
| First Use In Commerce Date | Friday, April 30, 2021 |
| Party Name | Mastercard International Incorporated |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Purchase, NY 10577 |
| Party Name | Mastercard International Incorporated |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Purchase, NY 10577 |
| Event Date | Event Description |
| Thursday, April 18, 2024 | NEW APPLICATION ENTERED |
| Sunday, September 29, 2024 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Sunday, September 29, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, October 30, 2024 | ASSIGNED TO EXAMINER |
| Wednesday, November 13, 2024 | NON-FINAL ACTION WRITTEN |
| Wednesday, November 13, 2024 | NON-FINAL ACTION E-MAILED |
| Wednesday, November 13, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, February 11, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, February 11, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, February 11, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, February 26, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 4, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 4, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 11, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |