| Serial Number | 98507357 |
| Word Mark | PRICELESS |
| Filing Date | Thursday, April 18, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 26, 2025 |
| Registration Number | 7911396 |
| Registration Date | Tuesday, August 26, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 10, 2025 |
| Description of Mark | The mark consists of a red circle that overlaps with a yellow circle positioned to its right, and where these two circles overlap/intersect is colored orange. Also, positioned to the right of the overlapping circles design is the stylized, white wording "PRICELESS". The unenclosed black space that appears in the mark drawing is background only, and is not being claimed as a feature of the mark. |
| Goods and Services | Travel ticket reservation service; transportation reservation services |
| Indication of Colors claimed | The color(s) red, orange, yellow and white is/are claimed as a feature of the mark. |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 18, 2024 |
| Primary Code | 039 |
| First Use Anywhere Date | Friday, April 30, 2021 |
| First Use In Commerce Date | Friday, April 30, 2021 |
| Party Name | Mastercard International Incorporated |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Purchase, NY 10577 |
| Party Name | Mastercard International Incorporated |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Purchase, NY 10577 |
| Party Name | Mastercard International Incorporated |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Purchase, NY 10577 |
| Event Date | Event Description |
| Sunday, September 29, 2024 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Sunday, September 29, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, October 30, 2024 | ASSIGNED TO EXAMINER |
| Thursday, April 18, 2024 | NEW APPLICATION ENTERED |
| Tuesday, November 12, 2024 | NON-FINAL ACTION WRITTEN |
| Tuesday, November 12, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, November 12, 2024 | NON-FINAL ACTION E-MAILED |
| Tuesday, February 11, 2025 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Tuesday, February 11, 2025 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Friday, May 9, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, May 9, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, May 9, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, June 4, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 10, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 10, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 26, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 26, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Saturday, May 10, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |