| Serial Number | 85969292 |
| Word Mark | PREFERRED CHOICE |
| Filing Date | Tuesday, June 25, 2013 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Wednesday, September 2, 2020 |
| Registration Number | 4587160 |
| Registration Date | Tuesday, August 19, 2014 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 3, 2014 |
| Description of Mark | The mark consists of the stylized wording "PREFERRED CHOICE" appearing within a generally circular shape having jagged edges. |
| Goods and Services | Gear oil, hydraulic oil, and passenger car motor oil |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | transmission oil, diesel exhaust fluid, anti-freeze, coolants, and tractor fluid consisting essentially of transmission oil and hydraulic oil |
| Disclaimer with Predetermined Text | "PREFERRED" |
| International Class | 001 - Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins; unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry. |
| US Class Codes | 001, 005, 006, 010, 026, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 4, 2014 |
| Primary Code | 001 |
| First Use Anywhere Date | Wednesday, March 25, 1998 |
| First Use In Commerce Date | Wednesday, March 25, 1998 |
| International Class | 004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting. |
| US Class Codes | 001, 006, 015 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 8, 2013 |
| Primary Code | 004 |
| First Use Anywhere Date | Wednesday, March 25, 1998 |
| First Use In Commerce Date | Wednesday, March 25, 1998 |
| Party Name | RELADYNE, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CINCINNATI, OH 45236 |
| Party Name | Western Marketing, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Abilene, TX 79604 |
| Party Name | Western Marketing, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Abilene, TX 79604 |
| Party Name | Western Marketing, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Abilene, TX 79604 |
| Event Date | Event Description |
| Saturday, August 19, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Thursday, June 23, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, February 9, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, February 4, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, January 12, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, September 2, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, September 2, 2020 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, September 2, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, June 16, 2020 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, January 15, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, August 19, 2019 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, August 9, 2017 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, August 19, 2014 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 3, 2014 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 3, 2014 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 14, 2014 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Saturday, April 26, 2014 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Saturday, April 26, 2014 | ASSIGNED TO LIE |
| Sunday, April 6, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, April 4, 2014 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, April 4, 2014 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, April 4, 2014 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, October 4, 2013 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Friday, October 4, 2013 | PRIORITY ACTION E-MAILED |
| Friday, October 4, 2013 | PRIORITY ACTION WRITTEN |
| Thursday, October 3, 2013 | ASSIGNED TO EXAMINER |
| Tuesday, July 9, 2013 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, July 8, 2013 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, June 28, 2013 | NEW APPLICATION ENTERED |