POYNTER. Trademark
Trademark Overview
On Friday, May 29, 2026, a trademark application was filed for POYNTER. with the United States Patent and Trademark Office. The USPTO has given the POYNTER. trademark a serial number of 99853119. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, May 29, 2026. This trademark is owned by THE POYNTER INSTITUTE FOR MEDIA STUDIES, INC.. The POYNTER. trademark is filed in the Paper & Printed Material Products, Advertising, Business and Retail Services, Insurance & Financial Services, and Education & Entertainment Services categories with the following description:
Printed pamphlets, brochures, newsletters and catalogs relating to seminars, workshops, classes, and academic courses offered on writing, graphics, management, ethics, and research, all in connection with journalistic learning, and instructional and teaching materials used in conjunction with said seminars, workshops, classes, courses and research on journalism; educational publications, namely, catalogues, brochures and educational seminar materials in the field of journalism
Providing information, news and commentary in the fields of current events, fact-checking, and current events relating to politics and political campaigns accessible by a global computer network; Educational services, namely conducting classes, seminars, conferences, workshops, and academic courses in the field of journalism; educational services, namely, conducting classes, seminars, conferences, workshops, and academic courses relating to writing and reporting, leadership, graphics and design, and ethics in the field of journalism; educational services, namely the development and dissemination of catalogues, educational seminars and educational materials of others in connection with journalism, design, graphics, diversity, ethics, leadership, writing, and editing in the field of journalism; publishing articles and newsletters on trends, formats and policy-making about fact-checking worldwide; news reporter services in the nature of news analysis and news commentary; tracking and repo...
Providing information, news, and commentary in the fields of politics, political campaigns, public policy, and accuracy in government and politics; providing political information, news, and commentary in the field of election campaigns; providing a website featuring information about political news, political analysis, and political commentary; association services, namely, promoting best practices and exchanges in the field of fact-checking by bringing together fact-checkers worldwide; association services, namely, promoting basic standards represented by the fact-checkers' code of principles and projects; association services, namely promoting advocating for fact-checking; association services, namely, promoting the values of creating, maintaining, reviewing, and verifying a code of principles for fact-checkers; association services, namely promoting fact-checking by organizing joint fact-checking initiatives with member fact-checkers; providing consumer advocacy services in the fie...
Providing funding for fellowships, funds, initiatives, and crowdfunding match programs for fact-checking
General Information
| Serial Number | 99853119 |
| Word Mark | POYNTER. |
| Filing Date | Friday, May 29, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Friday, May 29, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Printed pamphlets, brochures, newsletters and catalogs relating to seminars, workshops, classes, and academic courses offered on writing, graphics, management, ethics, and research, all in connection with journalistic learning, and instructional and teaching materials used in conjunction with said seminars, workshops, classes, courses and research on journalism; educational publications, namely, catalogues, brochures and educational seminar materials in the field of journalism |
| Goods and Services | Providing information, news and commentary in the fields of current events, fact-checking, and current events relating to politics and political campaigns accessible by a global computer network; Educational services, namely conducting classes, seminars, conferences, workshops, and academic courses in the field of journalism; educational services, namely, conducting classes, seminars, conferences, workshops, and academic courses relating to writing and reporting, leadership, graphics and design, and ethics in the field of journalism; educational services, namely the development and dissemination of catalogues, educational seminars and educational materials of others in connection with journalism, design, graphics, diversity, ethics, leadership, writing, and editing in the field of journalism; publishing articles and newsletters on trends, formats and policy-making about fact-checking worldwide; news reporter services in the nature of news analysis and news commentary; tracking and reporting of news coverage for the purpose of determining the veracity of reports for non-business purposes; providing a website featuring articles and information in the field of fact-checking news reporting; providing information, namely, fact-checking media reports on politics and current events, and examination of media credibility; publishing fact-checking reviews of media reports on politics and current events; providing background data, namely, fact-checking information about media reports, articles, publishers, authors, and journalists regarding current events; conducting research in the field of journalism |
| Goods and Services | Providing information, news, and commentary in the fields of politics, political campaigns, public policy, and accuracy in government and politics; providing political information, news, and commentary in the field of election campaigns; providing a website featuring information about political news, political analysis, and political commentary; association services, namely, promoting best practices and exchanges in the field of fact-checking by bringing together fact-checkers worldwide; association services, namely, promoting basic standards represented by the fact-checkers' code of principles and projects; association services, namely promoting advocating for fact-checking; association services, namely, promoting the values of creating, maintaining, reviewing, and verifying a code of principles for fact-checkers; association services, namely promoting fact-checking by organizing joint fact-checking initiatives with member fact-checkers; providing consumer advocacy services in the field of fact-checking product claims; providing public policy information in the field of news reporting regarding government, politics and environmental concerns by monitoring trends, formats and public policy-making about fact-checking of media reports worldwide; promoting the impact of fact-checking as revealed by tracking fact-checking of media coverage of governmental, political and environmental issues; promoting collaborative efforts in international fact-checking; data management services for use in reporting results of fact-checking news reports; promoting public awareness of the need for accuracy in government and politics; promoting public awareness of the need to validate news reporting by organizing an annual International Fact-Checking Day; promoting the interests of fact-checkers worldwide to help determine common positions on governmental, political and environmental issues; promoting the interests of fact-checkers to publish, share, and translate facts and information on a variety of topics; consolidating fact checks from member fact-checkers into publicly available databases; business consulting in the field of environmental management, namely, advising businesses and individuals on issues of environmental impact, conservation, preservation and protection, and economic analysis for business purposes; providing the public, journalists, and policymakers with fact-checking assistance in the nature of public policy research to document the veracity or falsehood of news reporting to rebut false media news claims and information, to allow others to take direct action against offending media institutions |
| Pseudo Mark | POYNTER |
| Description of Mark | The mark consists of the wording "Poynter." in a stylized font. |
| Goods and Services | Providing funding for fellowships, funds, initiatives, and crowdfunding match programs for fact-checking |
Classification Information
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 29, 2026 |
| Primary Code | 016 |
| First Use Anywhere Date | Thursday, July 1, 1999 |
| First Use In Commerce Date | Thursday, July 1, 1999 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 29, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, July 1, 1999 |
| First Use In Commerce Date | Thursday, July 1, 1999 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 29, 2026 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, July 1, 1999 |
| First Use In Commerce Date | Thursday, July 1, 1999 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 29, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, July 1, 1999 |
| First Use In Commerce Date | Thursday, July 1, 1999 |
Trademark Owner History
| Party Name | THE POYNTER INSTITUTE FOR MEDIA STUDIES, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 54 - NOT AVAILABLE |
| Address | ST. PETERSBURG, FL 33701
US |
Trademark Events
| Event Date | Event Description |
| Friday, May 29, 2026 | NEW APPLICATION ENTERED |
| Friday, May 29, 2026 | APPLICATION FILING RECEIPT MAILED |
