POWERFUL BACKING Trademark

Trademark Overview


On Tuesday, July 20, 2021, a trademark application was filed for POWERFUL BACKING with the United States Patent and Trademark Office. The USPTO has given the POWERFUL BACKING trademark a serial number of 90838086. The federal status of this trademark filing is FOURTH EXTENSION - GRANTED as of Tuesday, August 20, 2024. This trademark is owned by American Express Marketing & Development Corp.. The POWERFUL BACKING trademark is filed in the Communication Services, Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Personal, and Legal & Social Services categories with the following description:

Downloadable software application for use in connection with contactless payment terminals for the purpose of allowing merchants to accept contactless mobile commerce transactions, contactless presentation of loyalty credentials, and contactless redemption of coupons, rebates, discounts, vouchers and special offers; Magnetic encoded cards and cards containing an integrated circuit chip in the nature of smart cards all containing programming used to process payments; Cards encoded with security features for authentication purposes; Charge cards, bank cards, credit cards, debit cards, chip cards, stored value cards, electronic data carrier cards, and payment cards all encoded; Downloadable computer software and applications for mobile devices for facilitating and administering banking, payment by credit card, debit card, or payment card, automatic teller machine services, stored value card services, electronic funds transfer services, electronic payment services, electronic processing an...

Providing online forums and electronic bulletin boards for transmission of messages among computer users concerning small business advice; providing equipment and facilities for videoconferencing, teleconferencing, and telepresence conferencing

Business development services, namely, providing start-up support for businesses of others; business management consultation; assisting businesses in obtaining government contracts; corporate meeting management services; providing facilities for business meetings; providing an online directory information service featuring information regarding merchants who accept payment by credit card

Concierge services for others comprising making requested personal arrangement and reservations and providing customer-specific information to meet individual needs rendered to credit card customers
powerful backing

General Information


Serial Number90838086
Word MarkPOWERFUL BACKING
Filing DateTuesday, July 20, 2021
Status733 - FOURTH EXTENSION - GRANTED
Status DateTuesday, August 20, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 31, 2022

Trademark Statements


Goods and ServicesDownloadable software application for use in connection with contactless payment terminals for the purpose of allowing merchants to accept contactless mobile commerce transactions, contactless presentation of loyalty credentials, and contactless redemption of coupons, rebates, discounts, vouchers and special offers; Magnetic encoded cards and cards containing an integrated circuit chip in the nature of smart cards all containing programming used to process payments; Cards encoded with security features for authentication purposes; Charge cards, bank cards, credit cards, debit cards, chip cards, stored value cards, electronic data carrier cards, and payment cards all encoded; Downloadable computer software and applications for mobile devices for facilitating and administering banking, payment by credit card, debit card, or payment card, automatic teller machine services, stored value card services, electronic funds transfer services, electronic payment services, electronic processing and transmission of bill payment data, cash disbursement services, transaction authentication services, routing, authorization and settlement services, and fraud detection and control services; Downloadable computer software and applications for mobile devices that facilitate the identification and authentication of near field communication (NFC) devices and radio frequency identification (RFID) devices; Downloadable computer software and applications for mobile devices comprising a digital wallet that stores customer account information and permits consumers to access coupons, vouchers, voucher codes and rebates at retailers and to obtain loyalty or monetary rewards that can be credited to their accounts; Downloadable computer e-commerce software to allow users to perform electronic business transactions via a global computer network
Goods and ServicesProviding online forums and electronic bulletin boards for transmission of messages among computer users concerning small business advice; providing equipment and facilities for videoconferencing, teleconferencing, and telepresence conferencing
Goods and ServicesBusiness development services, namely, providing start-up support for businesses of others; business management consultation; assisting businesses in obtaining government contracts; corporate meeting management services; providing facilities for business meetings; providing an online directory information service featuring information regarding merchants who accept payment by credit card
Goods and ServicesConcierge services for others comprising making requested personal arrangement and reservations and providing customer-specific information to meet individual needs rendered to credit card customers

Classification Information


International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code6 - Active
Class Status DateTuesday, September 21, 2021
Primary Code038
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, September 21, 2021
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, September 21, 2021
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, September 21, 2021
Primary Code045
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameAmerican Express Marketing & Development Corp.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10285

Party NameAmerican Express Marketing & Development Corp.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10285

Trademark Events


Event DateEvent Description
Friday, July 23, 2021NEW APPLICATION ENTERED
Tuesday, September 21, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, April 12, 2022ASSIGNED TO EXAMINER
Tuesday, April 12, 2022NON-FINAL ACTION WRITTEN
Tuesday, April 12, 2022NON-FINAL ACTION E-MAILED
Tuesday, April 12, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, April 13, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, April 18, 2022ASSIGNED TO LIE
Thursday, April 21, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, April 21, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, April 22, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 11, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 31, 2022PUBLISHED FOR OPPOSITION
Tuesday, May 31, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 26, 2022NOTICE OF ALLOWANCE CANCELLED
Thursday, July 28, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, September 30, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, September 30, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, September 30, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, October 17, 2022NEW NOA TO ISSUE
Tuesday, November 29, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, May 10, 2023SOU TEAS EXTENSION RECEIVED
Wednesday, May 10, 2023SOU EXTENSION 1 FILED
Wednesday, May 10, 2023SOU EXTENSION 1 GRANTED
Friday, May 12, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, July 17, 2023TEAS REQUEST TO DIVIDE RECEIVED
Monday, July 17, 2023DIVISIONAL REQUEST RECEIVED
Monday, July 31, 2023CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, August 10, 2023DIVISIONAL PROCESSING COMPLETE
Monday, November 20, 2023SOU EXTENSION 2 GRANTED
Monday, November 20, 2023SOU TEAS EXTENSION RECEIVED
Monday, November 20, 2023SOU EXTENSION 2 FILED
Friday, March 1, 2024SOU EXTENSION 3 FILED
Friday, March 1, 2024SOU EXTENSION 3 GRANTED
Saturday, March 2, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, August 20, 2024SOU TEAS EXTENSION RECEIVED
Tuesday, August 20, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, August 20, 2024SOU EXTENSION 4 FILED
Tuesday, August 20, 2024SOU EXTENSION 4 GRANTED
Wednesday, November 22, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, March 1, 2024SOU TEAS EXTENSION RECEIVED