POWER UP Trademark

Trademark Overview


On Monday, November 7, 2022, a trademark application was filed for POWER UP with the United States Patent and Trademark Office. The USPTO has given the POWER UP trademark a serial number of 97665384. The federal status of this trademark filing is SECOND EXTENSION - GRANTED as of Wednesday, June 25, 2025. This trademark is owned by Hilton International Holding LLC. The POWER UP trademark is filed in the Education & Entertainment Services and Restaurant & Hotel Services categories with the following description:

Providing fitness activities and services, namely, providing facilities for physical fitness training and aerobics exercises; health club services, namely, providing equipment in the field of physical exercise; providing sport, leisure, and recreational facilities; fitness services in the nature of an in-room area for physical exercise and fitness activities provided to guests of a hotel or resort

Hotel accommodation services; hotel accommodation services focused on wellness and fitness
power up

General Information


Serial Number97665384
Word MarkPOWER UP
Filing DateMonday, November 7, 2022
Status731 - SECOND EXTENSION - GRANTED
Status DateWednesday, June 25, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 30, 2024

Trademark Statements


Goods and ServicesProviding fitness activities and services, namely, providing facilities for physical fitness training and aerobics exercises; health club services, namely, providing equipment in the field of physical exercise; providing sport, leisure, and recreational facilities; fitness services in the nature of an in-room area for physical exercise and fitness activities provided to guests of a hotel or resort
Goods and ServicesHotel accommodation services; hotel accommodation services focused on wellness and fitness

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, November 25, 2022
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, November 25, 2022
Primary Code043
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameHilton International Holding LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressMcLean, VA 22102

Party NameHilton International Holding LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressMcLean, VA 22102

Trademark Events


Event DateEvent Description
Thursday, November 10, 2022NEW APPLICATION ENTERED
Monday, November 20, 2023APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Monday, November 20, 2023APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Friday, February 23, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, February 23, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, November 25, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, August 15, 2023ASSIGNED TO EXAMINER
Wednesday, August 23, 2023NON-FINAL ACTION WRITTEN
Wednesday, August 23, 2023NON-FINAL ACTION E-MAILED
Wednesday, August 23, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, March 25, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, April 10, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, February 23, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, June 25, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, April 30, 2024PUBLISHED FOR OPPOSITION
Tuesday, April 30, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 17, 2024SOU TEAS EXTENSION RECEIVED
Tuesday, December 17, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, December 17, 2024SOU EXTENSION 1 FILED
Tuesday, December 17, 2024SOU EXTENSION 1 GRANTED
Wednesday, June 25, 2025SOU TEAS EXTENSION RECEIVED
Wednesday, June 25, 2025SOU EXTENSION 2 GRANTED
Wednesday, June 25, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, July 1, 2025TEAS STATEMENT OF USE RECEIVED
Wednesday, June 25, 2025SOU EXTENSION 2 FILED