POWER UP Trademark

Trademark Overview


On Thursday, May 3, 2018, a trademark application was filed for POWER UP with the United States Patent and Trademark Office. The USPTO has given the POWER UP trademark a serial number of 87905625. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Friday, August 8, 2025. This trademark is owned by Keefe Group, LLC. The POWER UP trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Deodorants and antiperspirants
power up

General Information


Serial Number87905625
Word MarkPOWER UP
Filing DateThursday, May 3, 2018
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateFriday, August 8, 2025
Registration Number5773013
Registration DateTuesday, June 11, 2019
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, March 26, 2019

Trademark Statements


Description of MarkThe mark consists of the words "POWER UP" separated by an image of three arcs that form a circle around an upward pointing triangle.
Goods and ServicesDeodorants and antiperspirants
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateSaturday, May 12, 2018
Primary Code003
First Use Anywhere DateThursday, June 30, 2005
First Use In Commerce DateThursday, June 30, 2005

Trademark Owner History


Party NameKeefe Group, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressSaint Louis, MO 63132

Party NameKeefe Group, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSaint Louis, MO 63132

Party NameKeefe Group, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSaint Louis, MO 63132

Trademark Events


Event DateEvent Description
Friday, August 24, 2018ASSIGNED TO EXAMINER
Monday, May 7, 2018NEW APPLICATION ENTERED
Saturday, May 12, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, May 15, 2018NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, August 30, 2018NON-FINAL ACTION WRITTEN
Thursday, August 30, 2018NON-FINAL ACTION E-MAILED
Thursday, August 30, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, September 21, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, September 21, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, February 4, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, February 7, 2019ASSIGNED TO LIE
Tuesday, February 12, 2019APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, February 12, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, February 12, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, February 15, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 6, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 26, 2019PUBLISHED FOR OPPOSITION
Tuesday, March 26, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, May 29, 2019ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, August 20, 2019TEAS WITHDRAWAL OF ATTORNEY RECEIVED
Tuesday, August 20, 2019WITHDRAWAL OF ATTORNEY GRANTED
Monday, April 7, 2025TEAS SECTION 8 & 15 RECEIVED
Friday, August 8, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, August 8, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, August 8, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, June 11, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, June 11, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, May 26, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Related Keywords


power antiperspirants deodorants