POWER UP! Trademark

Trademark Overview


On Wednesday, December 13, 2017, a trademark application was filed for POWER UP! with the United States Patent and Trademark Office. The USPTO has given the POWER UP! trademark a serial number of 87719100. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 13, 2026. This trademark is owned by Alfred Hansen LLC. The POWER UP! trademark is filed in the Advertising, Business and Retail Services and Construction & Repair Services categories with the following description:

Business efficiency and improvement consulting services for production facilities, amusement rides, retail and restaurant businesses to improve efficiency and profitability

Building maintenance and repair; Machinery installation, maintenance and repair
power up!

General Information


Serial Number87719100
Word MarkPOWER UP!
Filing DateWednesday, December 13, 2017
Status710 - CANCELLED - SECTION 8
Status DateFriday, March 13, 2026
Registration Number5846233
Registration DateTuesday, August 27, 2019
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 6, 2018

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of a central circle with an egg-shaped hole that removes most of the upper part of the central circle, leaving a crescent shape with symmetrical arms on both sides of the egg-shaped hole. These arms become narrower as they approach the top of the circle, and terminate leaving a small gap between the points. At the bottom of the egg-shaped hole, the crescent is seamlessly joined to a large upward-pointing arrow that covers most of the upper portion of the egg-shaped hole, that tapers as it approaches the top. The head (top) of the arrow is a triangular shape with the lower-left and lower-right corners angled back, so that its three corners are at the vertices of a roughly equilateral triangle. The lower edges of the head of the arrow meet the shaft of the arrow at symmetrical angles that would converge at the center of the equilateral triangle if they were extended past where they meet the central shaft of the arrow. The head of the arrow terminates slightly beyond the perimeter of the central circle. The central circle is surrounded by a narrow, ring-like gear with ten or more cogs. There is a narrow gap between the inside of the gear and the central circle. The gear fades out from the bottom to the top, becoming almost invisible at the top, where the top of the arrow protrudes just into the top cog. The wording "POWER UP!" appears below the design.
Goods and ServicesBusiness efficiency and improvement consulting services for production facilities, amusement rides, retail and restaurant businesses to improve efficiency and profitability
Goods and ServicesBuilding maintenance and repair; Machinery installation, maintenance and repair

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 13, 2026
Primary Code035
First Use Anywhere DateMonday, January 1, 2018
First Use In Commerce DateMonday, January 1, 2018

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 13, 2026
Primary Code037
First Use Anywhere DateMonday, January 1, 2018
First Use In Commerce DateMonday, January 1, 2018

Trademark Owner History


Party NameAlfred Hansen LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressAstoria, NY 11106
US

Party NameAlfred Hansen LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressAstoria, NY 11106
US

Party NameAlfred Hansen LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressAstoria, NY 11106
US

Trademark Events


Event DateEvent Description
Saturday, December 16, 2017NEW APPLICATION ENTERED
Saturday, December 23, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, December 26, 2017NOTICE OF DESIGN SEARCH CODE E-MAILED
Saturday, March 24, 2018ASSIGNED TO EXAMINER
Monday, March 26, 2018NON-FINAL ACTION WRITTEN
Monday, March 26, 2018NON-FINAL ACTION E-MAILED
Monday, March 26, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, September 18, 2018EXAMINERS AMENDMENT -WRITTEN
Tuesday, September 18, 2018EXAMINERS AMENDMENT E-MAILED
Tuesday, September 18, 2018NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, September 18, 2018EXAMINER'S AMENDMENT ENTERED
Tuesday, September 18, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, September 28, 2018ASSIGNED TO LIE
Friday, September 28, 2018LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, October 17, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 6, 2018PUBLISHED FOR OPPOSITION
Tuesday, November 6, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 1, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Sunday, June 30, 2019TEAS STATEMENT OF USE RECEIVED
Monday, July 22, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Sunday, June 30, 2019USE AMENDMENT FILED
Monday, July 22, 2019STATEMENT OF USE PROCESSING COMPLETE
Tuesday, July 23, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, July 24, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, August 27, 2019REGISTERED-PRINCIPAL REGISTER
Tuesday, August 27, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, March 13, 2026CANCELLED SEC. 8 (6-YR)