| Serial Number | 77886596 |
| Word Mark | POTATO CHIP BOOKS YUM . . . SO GOOD YOU CAN'T STOP READING THEM! |
| Filing Date | Friday, December 4, 2009 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Saturday, August 31, 2019 |
| Registration Number | 3821263 |
| Registration Date | Tuesday, July 20, 2010 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 4, 2010 |
| Indication of Colors claimed | The color(s) yellow, white, brown, red, black, blue, green, and pink is/are claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "BOOKS" |
| Description of Mark | The mark consists of the stylized wording "POTATO CHIP BOOKS" in yellow and outlined in black. Below the wording is a pile of potato chips in yellow and outlined in black. In the center of the potato chips is the image of a brown and white dog with a pink tongue and nose, holding a yellow, white, and black potato chip bag, and reading a small black and white book. There is a black and white thought bubble near the dog with the black wording "YUM . . .". There is a blue and green background behind the dog. Below the design of the dog and the potato chips is the red wording "SO GOOD YOU CAN'T STOP READING THEM!" in a yellow banner outlined in black. |
| Goods and Services | Educational books, namely, books for children that assist them in learning how to read; children's books; skill cards featuring reading exercises; folders; printed curriculum materials for school administrators, teachers and adults to conduct a reading program and to teach reading to students from pre-kindergarten through secondary school |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, December 23, 2009 |
| Primary Code | 016 |
| First Use Anywhere Date | Wednesday, December 31, 2008 |
| First Use In Commerce Date | Wednesday, December 31, 2008 |
| Party Name | American Reading Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Blue Bell, PA 19422 |
| Party Name | American Reading Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | King of Prussia, PA 19406 |
| Party Name | American Reading Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | King of Prussia, PA 19406 |
| Event Date | Event Description |
| Tuesday, April 6, 2021 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, April 6, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, April 6, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, April 6, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, April 6, 2021 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Saturday, August 31, 2019 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Saturday, August 31, 2019 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Saturday, August 31, 2019 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, August 30, 2019 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, July 22, 2019 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, July 20, 2019 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Saturday, August 22, 2015 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, August 22, 2015 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, August 22, 2015 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, July 29, 2015 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, July 22, 2015 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, July 20, 2010 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 4, 2010 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 4, 2010 | PUBLISHED FOR OPPOSITION |
| Saturday, March 27, 2010 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Saturday, March 27, 2010 | ASSIGNED TO LIE |
| Thursday, March 11, 2010 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, March 11, 2010 | USE AMENDMENT ACCEPTED |
| Thursday, March 11, 2010 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, March 11, 2010 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, March 11, 2010 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, March 11, 2010 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, March 5, 2010 | ASSIGNED TO EXAMINER |
| Tuesday, December 22, 2009 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Tuesday, December 22, 2009 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Wednesday, December 23, 2009 | AMENDMENT TO USE PROCESSING COMPLETE |
| Wednesday, December 23, 2009 | USE AMENDMENT FILED |
| Tuesday, December 22, 2009 | TEAS AMENDMENT OF USE RECEIVED |
| Saturday, December 12, 2009 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Friday, December 11, 2009 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, December 8, 2009 | NEW APPLICATION ENTERED IN TRAM |